Content Creator, FloBikes

FloSports, Inc. • Austin, TX

19d

About The Position

FloSports is seeking a Content Creator for FloBikes to lead daily content strategy and execution. This role requires a deep understanding of cycling, the ability to transform live events, athletes, and storylines into engaging content, and expertise in social media content creation, especially during live events. The creator will clip and publish key moments, maximize content post-broadcast, and contribute to broader FloSports initiatives. The ideal candidate is a subject matter expert in cycling, understands fan interests throughout the racing calendar, and can identify compelling narratives and rivalries to make events must-watch.

This position is hands-on and involves working in real-time during live events, clipping and publishing key moments, and continuing to maximize content long after the live broadcast concludes. While primarily focused on FloBikes, the role will also involve regular contributions to priority events and initiatives across the wider FloSports portfolio.

Requirements

• Deep knowledge of professional cycling, including athletes, teams, events, disciplines, major storylines and cycling culture
• Strong experience creating social-first sports content, particularly short-form video and real-time event coverage
• Demonstrated ability to identify compelling moments from live events and quickly turn them into engaging social content
• Strong understanding of how to build anticipation and narratives around live sports
• Experience managing social channels and making day-to-day editorial and programming decisions
• Strong video instincts, including an understanding of what makes a clip, highlight or moment perform
• Experience using analytics to understand content performance and inform future decisions
• Strong understanding of how social and digital content can contribute to audience growth, live viewership and subscription acquisition
• Familiarity with social and video monetization strategies
• Ability to work effectively in a fast-paced, live-events-driven environment, including nights and weekends when major events require coverage
• Highly organized, proactive and comfortable owning projects from idea through execution
• Strong collaborator who can work across multiple teams without needing a large team or direct reports to get things done

Responsibilities

• Own the day-to-day social content strategy and execution for FloBikes
• Create content plans around our live programming and storylines with the goal of driving viewership and subscription signups
• Identify compelling narratives before major events and build content that gives fans a reason to watch
• Actively cover live events in real time by identifying key moments, clipping live broadcasts and quickly publishing content across social platforms
• Maximize FloSports’ live event library by turning full-event replays into highlights, short-form clips, compilations, athlete-focused content and other formats that extend the life and reach of each event
• Manage FloBikes social channels, including publishing, programming and day-to-day content decisions
• Develop a strong understanding of what content drives awareness, engagement, live-event viewership and subscription conversion
• Use performance data and audience insights to refine content strategy and identify opportunities for growth
• Look for opportunities to increase social and video monetization while keeping audience growth and subscription acquisition as the primary focus
• Assign and coordinate work with freelancers, contributors and other external resources as needed
• Collaborate closely with marketing, design, production, rights, sales and other FloSports teams around major events and company priorities
• Support priority events and content initiatives across other FloSports verticals when needed
• Maintain strong editorial judgment, accuracy and quality across all published content

Benefits

• Flexibility at work - you can take control of your profession and personal schedule
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed