Content Creator & Social Media Storyteller

Dandelion Chocolate • San Francisco, CA

1d • $83,000 - $90,500 • Onsite

About The Position

This is not a social media management job with a creative component — rather, it’s a creative job that happens to live on social media. Every product at Dandelion has years of R&D, sourcing relationships, and human decision-making behind it. Your job is to find those stories, investigate them, shape them, and share them in a way that makes them shine. This role is an embedded investigative video journalist in the factory, which means you’ll be there when Nick, our Head Chocolatier, has a sudden bonbon inspiration and needs someone to capture it before the moment passes. You’ll have the foresight to know that a quick iPhone clip of a first experimental batch becomes the star of our campaign months later. Most of what you create will be shot this way — immediate, intimate, and in-the-moment — because that’s what shows our authentic story. On occasion, you’ll work with a professional videographer to build a content library for product pages and larger campaigns, and you’ll work with the team to decide when that investment makes sense and how to use that footage well afterward. When the packaging doesn't arrive, the machine has a hiccup, and the shoot you had planned isn’t happening — and you’ll find the story in that instead. You are responsible for content across Instagram (100K followers, with a goal of reaching 1M), TikTok, and YouTube, and work with professional videographers for video on product pages. You’ll be the primary architect of how Dandelion’s craft story is told across all of them. While Instagram is our most established channel and our top priority, TikTok, YouTube, and X are exploratory and yours to shape. This is an end-to-end role. You’ll script, shoot, edit, caption, and publish. You’ll use AI tools and editing software fluently. You’ll organize bi-weekly content roadmap meetings with our Product, Copywriting, and cross-functional teams, and you’ll work closely with our Ads team to make sure paid and organic storytelling stay consistent. You’ll collaborate with our Copywriter when needed, but you’re largely self-sufficient. Physical products mean unpredictable schedules. A production delay, a packaging hold, a machine that needs attention. These things happen and will change your plans. The best version of this role sees those moments not as obstacles but as material.

Requirements

• 3–5 years of experience in content creation, social media storytelling, or a related creative field, with a demonstrable portfolio.
• Video storytelling is the core of this role — you are confident, practiced, and creative with it.
• Experience working with professional videographers and editing that footage for deployment across channels.
• Strong writing skills for captions, scripts, and short-form copy.
• Experience managing social media accounts and growing engaged audiences.
• Comfortable with AI tools and editing software.
• Highly organized and able to manage a content calendar across multiple channels and stakeholders.
• A genuine love for craft — chocolate expertise is not required, but curiosity and enthusiasm for how things are made absolutely is.

Responsibilities

• Content Creation & Storytelling: Own end-to-end production of video and written content across Instagram, Facebook, TikTok, and YouTube. Lead with iPhone-native, in-the-moment capture that prioritizes authenticity and intimacy. Occasionally collaborate with a professional videographer to build a content repository for product landing pages and larger campaigns. Develop Reels, long-form video, captions, and scripts that build genuine connection between our audience and the people and craft behind every product.
• Social Media & Channel Management: Manage and grow Dandelion’s social presence across all platforms, including posting and engaging with our community.
• Content Planning & Cross-functional Collaboration: Organize and lead bi-weekly content roadmap meetings with cross-functional teams. Develop a rolling content calendar that anticipates product launches, seasonal moments, and origin stories while staying flexible enough to respond to what’s actually happening on the factory floor.
• Ads Consistency: Partner with the Ads team to ensure that paid content reflects the same storytelling standards and voice as organic content. The story shouldn’t change because it has a budget behind it.
• Adaptability & Factory Pulse: Maintain a constant read on production schedules, packaging timelines, and factory happenings. When plans change — and they will — pivot quickly and find the story in the new reality.
• AI & Production Tools: Use AI tools and editing software fluently to support efficient, high-quality end-to-end production without sacrificing creative judgment.
• Other tasks as necessary.

Benefits

• Dandelion Chocolate invests in its people and culture.
• All team members receive medical, vision, and dental benefits as well as the option to enroll in our 401k program, paid vacation time, holiday pay, and paid sick time.
• In addition, our team members enjoy commuter benefits, FSAs, local gym discounts, the chance to travel to origin and our Japan locations, professional development opportunities, and more chocolate tasting than you will know what to do with.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed