Content Creator Freelancer

Camping TV

7d • Remote

About The Position

We're looking for a brilliant mind with a warm soul that can help us on our journey. Freelance · Barcelona About us We're Camping , a video creative agency that helps B2B Saas business with a strong POV grow, with campaigns that stand out, make people care and perform. We work for an industry that mostly takes itself too seriously, and we have fun proving it doesn't have to. As we grow our content engine, we're looking for a Content Creator to help us keep the work sharp, the voice distinctive, and the storytelling strong across LinkedIn, video, and everything in between. Have we mentioned we have a 4-day workweek? The role We're looking for a freelance Content Creator with a focus on B2B SaaS marketing, a sharp sense of tone and world-class English to help us turn B2B tech into content people actually want to read and watch. This is a content-led role, and the single most important thing you'll bring is a sharp sense of point-of-view, world-class English writing, and a strategic, narrative-driven content mind. You get how Camping sounds, you can adapt to different voices, and you write things people actually want to read, but you also think in stories, arcs, and angles, and you understand how a single piece of content fits into a bigger narrative and business goal. Our content engine is LinkedIn-first, video-second . Day to day, you'll create LinkedIn content for Camping and its founder , develop our brand channels (LinkedIn, YouTube), and shape the strategy, scripts, and coordination behind our video content. We're not expecting you to produce or edit video yourself (our editors will help you with that), but we do expect you to have worked with video before and to be comfortable coordinating it from concept to delivery. But this is a broad content role: you'll also pitch in on other content as it comes up (scorecard and lead-magnet copy, website copy, decks, landing pages, and more). We'd rather find someone excellent and versatile than someone who only does one thing. You'll work closely with Ainhoa (Marketing & Growth) and collaborate asynchronously in Notion/Asana. This is a freelance/contractor position.

Requirements

• World-class English writing. This is the #1 filter. Native-level fluency, an ear for tone, and copy that's genuinely a pleasure to read.
• A strategic, narrative-driven content mind. You think in stories and arcs, not one-off posts. You understand narrativity: how to build tension, land a point, and connect each piece to a bigger content strategy and business goal.
• A sense of humor that makes people click. You think in memes, you know what's funny online right now, and you can use humor to make B2B content genuinely fun to read and share.
• A sharp sense of tone and voice. You can hold a brand voice and adapt convincingly to different personal voices.
• Proven experience writing high-performing LinkedIn content (portfolio required).
• Some design skills. You can put together clean, well-designed carousels and packaged content (Figma, Canva, or similar).
• Strong editorial judgment: hooks, pacing, scannability, clear point of view.
• Ability to write from imperfect inputs (voice notes, messy bullets, half-formed takes).
• Versatile. Comfortable moving between a LinkedIn post, a video script, scorecard copy, and website sections without missing a beat.
• Video content sensibility. You think in formats and hooks, can write scripts, and understand what makes short-form and long-form video work.
• Experience working with video. You've been part of video content projects before and understand the workflow. You don't need to shoot or edit yourself, but you're comfortable coordinating video from concept to delivery.
• Comfortable with brand-led/B2B marketing topics (positioning, demand gen, content strategy), with a focus on B2B SaaS .
• Reliable async communication and deadline discipline.

Nice To Haves

• Experience with video-first brands or agencies.
• Familiarity with B2B SaaS audiences and their unique tone and needs.
• Ability to interview SMEs and synthesize their expertise into content.
• Familiarity with HubSpot, Notion, Asana , or similar ops stacks.

Responsibilities

• Create LinkedIn-first content (the core of the role)
• Develop LinkedIn content for Camping and its founder , adapting to each voice. Draft posts across three lanes: strong takes (opinionated, contrarian insights), teach the method (practical, repeatable frameworks), and show the work (behind-the-scenes, learnings, experiments).
• Shape video content strategy + scripts (the second lever)
• Help define the video-first content strategy : formats, angles, and cadence for Camping's channels (incl. our YouTube channel and short-form social).
• Turn approved concepts into scripts, hooks, and storyboards/outlines , then coordinate with our editors and motion designers through to delivery.
• Feed the video → LinkedIn repurposing loop so one idea works across formats.
• Design and package content
• Create nicely designed carousels and well-packaged content. You don't need to be a designer, but you have an eye for layout and the hands-on skills to make content look good.
• Pitch in on other content as it comes up
• Write copy for scorecards, lead magnets, landing pages, website sections, and decks when we need it. We don't want to box this in. If it's content and it needs great writing, it can land on your plate.
• Repurpose, package, and polish
• Turn raw notes, calls, docs, and video into publishable content, and adapt a core idea into multiple formats (short post, carousel outline, thread-style post, video script).
• Tighten hooks, structure, clarity, and CTA.
• Keep tone consistent with Camping's voice (crisp, smart, opinionated when warranted) and adapt to each personal voice you're writing for.
• Maintain content ops
• Work inside the LinkedIn + video content calendar, deliver drafts on time, incorporate feedback quickly, and keep versioning clean.
• Cadence ramps up through the quarter (LinkedIn from 3→4 posts/week, video from 1→2 per week), so comfort scaling output matters.
• Typical weekly cadence: 3–5 LinkedIn post drafts, 1–2 carousel or video-script outlines, ongoing input into the video content strategy, plus a monthly content retro on what performed and what to double down on.

Benefits

• Immediate incorporation.
• Freelance, monthly hourly retainer.
• A key role in shaping the tone and voice of a growing creative agency.
• The opportunity to work with innovative B2B tech companies on content that stands out.
• A team that takes the work seriously without taking itself too seriously.

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed