Content Creator, Entertainment

USA TODAY Co.

7d • $25 - $34 • Remote

About The Position

USA TODAY is seeking a dynamic Content Creator to amplify its Entertainment journalism across its website, app, social platforms, and newsletters. The goal is to expand reach and deepen audience engagement. This role is ideal for someone passionate about entertainment, including books, movies, music, television, and celebrity news. The ideal candidate is a dynamic, personality-driven creator with extensive experience in entertainment content creation and a strong understanding of how entertainment audiences discover and engage with news. They should be comfortable on camera and skilled at building personal connections with audiences through compelling, platform-native storytelling, particularly video, social media, and newsletters. This is not a traditional producer, social media, or newsletter management role; the primary focus is on creating distinctive content and designing a cohesive off-platform audience experience. The role involves working strategically across Instagram, TikTok, YouTube, Reddit, and emerging platforms to reach younger and traditionally underserved audiences, deepen engagement, and develop repeatable growth strategies from successful ideas. The role may require working extended hours, including evenings, weekends, and holidays, sometimes unexpectedly, when news requires it. This role is remote and can be based anywhere in the US, except for Alaska, Hawaii, and Wyoming. Local newsroom options may be available if living near one.

Requirements

• Bachelor’s degree in communications, journalism, public relations or related field or equivalent combination of education and experience.
• 3+ years of experience, preferably in a digitally-focused news organization.
• Journalism experience or education is mandatory.
• Entertainment-specific experience is mandatory.
• Experience creating content optimized for social media, newsletters or search.
• Experience with SEO, Instagram, YouTube and TikTok at a minimum.
• Commitment to detail, accuracy and fairness.
• Understanding of journalistic ethics and best practices.
• Ability to multitask and excel under deadline pressure, using time efficiently.
• Expertise creating content on TikTok, YouTube and Instagram is required at a minimum.
• Experience with video editing tools in-app, and third-party tools like Canva, Premiere and more.
• Excellent communication skills, both written and verbal, to collaborate across teams.
• Must be authorized to work in the applicable location.

Nice To Haves

• Comfort using analytics tools such as Parse.ly, Google Analytics, Google Trends, and social and newsletter engagement insights to make data-informed decisions is also a plus.
• Experience with third-party distribution tools like Hootsuite, True Anthem and Echobox is preferred.

Responsibilities

• Curate and program the USA TODAY Entertainment homepage and craft app alerts to showcase timely, relevant, and high-performing content.
• Create engaging social content that reflects USA TODAY’s voice and resonates with USA TODAY Entertainment audiences, including video.
• Curate and/or write USA TODAY Entertainment newsletters, deepening 1:1 connection with the audience.
• Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities, including live events, comments, and AMAs.
• Execute on the user-generated content strategy, packaging this content for use on site and off-platform, in addition to managing influencer outreach and partnerships as needed.
• Assist with optimization of on-site content for discoverability.
• Experiment with emerging platforms and tools to further accelerate audience growth.
• Help with live coverage for breaking news and tentpole events.

Benefits

• The hourly rate for this role will range between $25.48 and $33.65.
• Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience.
• Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
• USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce.
• Will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree