Content Creator and Strategist
About The Position
Thirdlove is seeking a Content Creator and Strategist to own how the brand shows up across organic social platforms. This is a hands-on, creator-first role for someone with a strong eye for premium aesthetics and a deep understanding of social platform strategy, analytics, and AI. The ideal candidate will be responsible for the operational execution and performance tracking of Thirdlove’s social media channels, ensuring content is published accurately, reporting is maintained, and performance insights are surfaced to the internal team. This role involves developing and finessing existing social workflows using AI and platform efficiencies, leading content strategy and creative development, and focusing on community engagement, executional support, reporting, and system maintenance. The candidate will work closely with the marketing team, creative director, and founders to build a social voice that is unapologetic, craveable, and real. They will also manage the Sr. Video editor and foster creativity to design exceptional content aligned with the brand's identity.
Requirements
- 5-10 years of experience in social media execution, content operations, or digital marketing, either for a brand or a personal channel that represents traction and brand identity.
- Strong creation skills, understanding of video skills, and comfortable shooting, editing, voice over and production from ideation to execution.
- Hands-on experience with social media analytics and reporting tools (Nectar, Dash Hudson, Emplifi, or similar).
- Great storyteller with sharp/premium aesthetics.
- High energy and a clear creative point of view.
- Thinks in communities, not just followers.
- Pulse on competitors and deep care for how brands interact with people.
- Not afraid of AI and ready to use it as a resource, understanding how it can help platforms grow, automate and interact with work.
- Experience in managing other creatives.
- Takes deadlines seriously and understands the briefing process, where you can come in with a POV.
Nice To Haves
- Design and Figma experience is a plus.
- Familiarity with native social platform analytics.
Responsibilities
- Own how ThirdLove shows up across organic social platforms.
- Develop and produce videos for IG, IG Stores, TT, Youtube etc.
- Work closely with the creative team and marketing partners to understand content needs.
- Study and understand the brand's identity, voice/values.
- Build and manage the content calendar across IG, TT, and other various social platforms ensuring alignment with campaigns, launches and brand identity.
- Source and brief photo and video content for the grids, ensuring it is elevated, polished and brand-aligned with the copy/tone.
- Lead day-to-day management of social channels, including publishing content, community engagement and DMS.
- Work closely with the CX team to find synergy and alignment across customer curiosity and FAQs.
- Respond, repost, comment and meme in real time, infusing the voice into cultural conversations.
- Track and surface great UGC in partnership with marketing that can be reshare or amplified across our channels.
- Stay plugged into online culture and trends, knowing when to jump on one, remix it or start your own.
- Own all Instagram and TikTok content creation, editing, posting, and community management.
- Conduct office/UGC/editorial-style video shoots in the office and around the city.
- Create graphic and motion assets for social in tandem with the Sr. Video editor.
- Participate in retailer launch content (new innovations, new retailer wins) alongside the creative and marketing team.
- Manage reporting, respond to the community, and work with AI tools to help measure success and determine opportunities.
- Be open and curious about platforms that can help with reporting for data accuracy, such as Nectar for scheduling and publishing, and sourcing AI tools for engagement and analytics.
- Support execution of operational initiatives such as giveaways and boosting consistency.
- Maintain quality control across captions, tagging, links, and publishing cadence.
- Utilize internal software/processes like social asset organization in Canto.
Benefits
- Competitive salary + equity
- Medical/Dental/Vision insurance
- Paid parental leave
- Flex time off
- Discounted and free products
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
