Content Consultant, Digital Content Strategy

Caterpillar Inc. • Peoria, IL

1d • $97,530 - $146,290 • Onsite

About The Position

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Role Summary
We are seeking a collaborative and strategic Content Consultant, Digital Content Strategy to serve as a trusted advisor to business units and marketing teams across the enterprise. This role focuses on translating enterprise content strategy into practical, actionable guidance that helps teams deliver high-quality, effective digital content across a variety of digital channels. You might call yourself a content strategist, content designer, a UX content strategist, content engineer, information architect, UX writer, or another title. You will work on high-impact projects developing the fundamental content approach that elevates the way we meet our customers’ needs. You will be a strategic partner to diverse stakeholders, including business units, marketing, SEO/GEO, platform, UX, CX, and analytics teams. You will act as the bridge between centralized content strategy and decentralized execution. A link to your portfolio is required to be considered.

Requirements

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
• A link to a portfolio of your work (required).
• Bachelor's degree in Marketing, Business, Digital, or a related field or equivalent working experience
• Proven experience in digital content strategy, digital marketing, UX writing, content design, enterprise content operations and management, content systems architecture, or related fields.
• Proven experience with end-to-end content strategy for large scale experience redesigns for complex, content-heavy digital experiences.
• Progressively complex marketing and digital experience, including digital content planning, user journeys, SEO/GEO, and analytics.
• Strong applied understanding of customer journeys, digital channels, content performance metrics, and personalized content experiences.
• High degree of organization and meticulousness to ensure comprehensive recommendations, content accuracy, and adherence to brand guidelines.
• Proven track record of building cross-functional relationships and partnerships with SEO/GEO, UX, CX, analytics, marketing technology teams, and key stakeholders.
• Excellent written, verbal, and presentation skills.

Nice To Haves

• Experience with CMS platform Adobe Experience Manager (AEM), CCMS platforms, and modular content strategy is a plus.
• Experience with content design system documentation, metadata and taxonomy, and content modeling is a plus.
• Strong understanding of marketing automation tools, Salesforce Marketing Cloud is a plus.

Responsibilities

• Serve as the primary content strategy advisor for assigned business units or marketing teams.
• Present and deliver UX content recommendations built on research and data to a diverse set of partners and stakeholders
• Train business units content creators on enterprise content standards for web, email, paid media, and AI that empower distributed teams to plan, create, and optimize high-impact content
• Lead discovery meetings and workshops with business units and internal stakeholders to understand their content needs, challenges, and opportunities.
• Help build and maintain documentation that enables teams to activate and adhere to enterprise guidelines
• Represent an informed content POV during collaborative, cross-functional working sessions
• Roll out content guidance to business units, content authors, and marketers across the organization with training sessions
• Show content success metrics and use insights to improve performance, engagement, and customer experience
• Review digital content and comprehensive recommendations on information architecture, clarity, consistency, accessibility, content reuse, and SEO/GEO best practices.
• Partner with the other Content Strategists to inform strategy and process improvements.
• Report back challenges, needs, and opportunities to the central content strategy team.
• Provide thought leadership on modular content strategy, metadata usage, GEO content strategy, and emerging digital content methodologies

Benefits

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree