Content & Brand Manager

OakworthTalent • Birmingham, AL

10d • Onsite

About The Position

Oakworth Capital Bank is growing and has an excellent opportunity for someone to join our team in Birmingham, AL! We are looking for a Content & Brand Manager with an entrepreneurial spirit and a genuine passion for storytelling to help bring our brand to life across digital and print channels. An ideal candidate would meet the qualifications listed below, and more importantly, be able to demonstrate that they live by Oakworth Core Values (Golden Rule, Character, Innovative Spirit, Professionalism, Work Ethic). This role plays an important part in shaping how we communicate with clients, prospects and associates by creating clear, engaging content that reflects Oakworth’s voice and values. Working alongside leaders and subject matter experts, you’ll help produce on-brand content, support campaigns and ensure consistency across our communications platforms.

Requirements

• Bachelor’s degree (B A.) in marketing, communications, or related field preferred
• 7+ years of progressive experience in marketing, brand strategy and/or integrated marketing communications
• Demonstrated ability to lead multi-channel initiatives from strategy through execution
• Strong understanding of brand governance and AP-style writing and editorial judgment skills
• Work effectively in a collaborative, fast-moving environment with multiple stakeholders
• Familiarity with marketing automation and CMS platforms
• Exceptional organizational skills, project management mindset and attention to detail

Responsibilities

• Content Campaign Execution
• Creative Design and Brand Stewardship
• Storytelling & Editorial Oversight
• Website Management
• Internal & External Corporate Communications
• Manage an integrated content strategy and lead multi‑channel campaigns that support brand awareness, engagement and business development.
• Create and maintain content across core disciplines, partnering with leaders and subject matter experts to produce clear, client‑focused thought leadership.
• Oversee production of key brand platforms, including the magazine, podcast, weekly blog and other recurring publications.
• Write, design, edit and publish content across digital and print channels while ensuring alignment with brand standards and regulatory requirements.
• Coordinate with external designers, agencies and vendors to maintain consistent visual identity and messaging.
• Manage the sales and content library to ensure associates have access to current, compliant materials.
• Oversee Oakworth.com to ensure clear, client‑focused messaging, strong brand alignment, and SEO/AEO best practices.
• Maintain and enhance the company intranet to support communication, culture and associate engagement.
• Develop campaign landing pages that support integrated marketing strategies.
• Coordinate collaboration with website design partners and other vendor relationships.
• Plan, create and distribute external communications across Oakworth and third‑party platforms.
• Manage internal communications, including associate updates, newsletters, project launches and intern program messaging.
• Support media relations and investor relations with communication distributions.
• Manage the content scorecard and report on key performance metrics.
• Develop processes that improve content production efficiency and publishing workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level