Content & Audience Insights Manager

Linktree • Los Angeles, CA

8h • $170,000 - $190,000 • Hybrid

About The Position

Linktree is hiring a Content & Audience Insights Manager to turn audience signals, content performance, and proprietary data into sharper content ideas and business narratives. You will own the measurement and learning system behind Linktree’s content program. You’ll bring together channel performance, audience behavior, search signals, community feedback, competitive activity, and Linktree’s own data to identify meaningful patterns, audience gaps, and opportunities for the leads responsible for Social, Editorial, and Comms. This is an insights and recommendations role, not a content creation or channel-management role. You will use existing dashboards, analytics platforms, and listening tools for routine analysis. You’ll partner with Data Science and Analytics to define reporting needs and request new dashboards, complex data pulls, pipelines, and technical validation. You will own the questions, interpretation, and communication of the findings—not the underlying data infrastructure.

Requirements

• 5-7 years in audience insights, content measurement, marketing analytics, social intelligence, or research.
• Experience building measurement frameworks, research plans, or audience-insight programs.
• Experience partnering with Data Science or Analytics to define questions and request the right analysis.
• Experience creating dashboards and reports, and reading and interpreting social data, social listening tools, search data, and audience insights.
• A strong ability to separate signal from noise and explain what the team should do next and why.
• Strong editorial judgment and the ability to recognize which findings are credible, differentiated, and relevant enough to become a story.
• Experience evaluating performance across multiple channels, audiences, or campaigns.
• Strong writing and synthesis skills, able to turn complex analysis into a concise recommendation.
• Ability to work across multiple teams and translate business goals into clear content recommendations.
• Strong curiosity and judgment about which findings are meaningful, actionable, and supported by enough evidence to inform a decision.

Nice To Haves

• Experience in SaaS, consumer tech, the creator economy, small business marketing, or digital products.
• Experience with proprietary data, research reports, trend reports, customer stories, or editorial franchises.
• Familiarity with SEO, AEO, product analytics, or analytics platforms.
• Experience partnering with data scientists, comms teams, or growth teams.

Responsibilities

• Own the shared measurement framework and recurring readouts across Linktree’s content program, identifying what is working, which audiences we are reaching, and where gaps exist.
• Partner with channel owners to design pilots, defining the hypothesis, audience, success measures, and analysis plan upfront.
• Turn complex findings into clear internal recommendations and evidence-backed external story opportunities. Explain what the evidence shows, why it matters, what its limitations are, and which team is best placed to act on it.
• Combine audience research, broad social listening, search behavior, community signals, competitor activity, and cultural trends to identify meaningful shifts and opportunities relevant to Linktree.
• Work closely with Social & Content, Comms, PMM, Growth, Creative, Creator Partnerships, and data partners so insights become usable across the business.

Benefits

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed