Content Adoption & Experience Lead, Senior Manager

Pfizer • Tampa, FL

15d • $124,400 - $207,400 • Hybrid

About The Position

The Content Adoption & Experience Lead is a Senior Manager-level role within Pfizer's AIA Strategy & Operations function, sitting within the Change Deployment & Adoption team reporting to the Change Deployment & Adoption Lead. This role is the dedicated change, adoption, and training owner for all AI-led initiatives impacting content creation, management, and distribution workflows across commercial audiences. Content represents a foundational and high-volume workflow within Pfizer's commercial operation — spanning field-facing materials, promotional assets, medical and scientific content, and digital channel outputs — and the adoption of AI-powered content capabilities requires careful change orchestration, audience-specific enablement, and sustained engagement with content owners, reviewers, and approvers. The role owns the full lifecycle of change and adoption for content-related AI initiatives: from strategy and stakeholder engagement through to training design, deployment, measurement, and continuous improvement — all grounded in a deep understanding of how content colleagues and commercial teams actually create, manage, and distribute content today.

Requirements

• BS/BA required with 5+ years of commercial industry experience or equivalent, with at least 3 years in change management, adoption, training, or organizational transformation roles
• Demonstrates use of AI as first approach
• Demonstrated experience developing change management and communication plans for content-producing and commercial audiences in a large matrixed organization
• Strong understanding of commercial content operations, including content creation, review, approval, and distribution workflows
• Experience designing and deploying training programs for commercial audiences, with a preference for experience in content-related workflows
• Demonstrated ability to manage multiple concurrent programs to schedule in a fast-paced, matrixed environment
• Strong stakeholder management and communication skills; ability to engage and influence without direct authority
• Experience working cross-functionally across Commercial, Digital, Medical, Regulatory, and Operations teams
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Permanent work authorization in the United States.

Nice To Haves

• MBA or advanced degree preferred
• Experience working within or alongside commercial content, medical affairs, or creative operations functions in a biopharma context
• Prosci ADKAR, Kotter, or equivalent change management certification
• Experience with AI or digital tool adoption programs at commercial scale, particularly in content creation or management contexts
• Familiarity with AI-powered content platforms, DAM systems, generative AI tools, and e-learning development tools
• Familiarity with LMS platforms (e.g., Workday Learning) and e-learning development tools
• Operations certificate in Lean Management, Six Sigma, or Business Process Management a plus
• Track record of strong project management and stakeholder networking across organizational verticals

Responsibilities

• Define and own the change management and adoption strategy for all AI-led initiatives impacting content workflows and content-producing audiences, aligned to the enterprise AI Adoption framework led by the Change Deployment & Adoption Lead.
• Develop comprehensive change management and communication plans that ensure clarity of understanding across all content stakeholders in relation to AI-led changes to content creation processes, systems, review and approval workflows, and ways of working.
• Tailor the overarching AI Adoption framework to reflect the unique needs, content workflows, regulatory and compliance considerations, and priorities of content-producing audiences.
• Develop standard change management and communication approaches to engage all necessary stakeholders within content teams to successfully roll out new AI-powered content tools, processes, and changes to existing ways of working.
• Use optimal ways to engage content leadership and content owners to role model and champion new AI-led content initiatives.
• Proactively identify acute and/or systemic change management and communication issues within content populations and manage effectively to resolution.
• Feed change signals, adoption barriers, and lessons learned back to the Change Deployment & Adoption Lead to inform enterprise-wide strategy improvement.
• Build and maintain deep, trusted relationships with content leadership, commercial operations leads, and BU Leads to understand audience-specific readiness, concerns, and priorities around AI-powered content capabilities.
• Orchestrate closely with AI product owners to ensure activation engagements for content audiences are aligned to product capabilities, roadmap timing, and launch readiness.
• Partner with the Commercial AIA Lead and BU Leads to obtain ongoing feedback on AI content program performance and channel insights back to product teams.
• Design and execute stakeholder engagement approaches that build awareness, willingness, and capability to adopt AI content tools across content-producing populations.
• Identify and develop content change champions at functional leadership and team levels to amplify adoption efforts across geographies and business units.
• Represent content audience needs in cross-functional forums, ensuring content-specific considerations — including review, approval, and compliance workflows — are incorporated into AI product design and rollout planning.
• Create and maintain the end-to-end project plan for each AI-led initiative impacting content audiences, covering scope, milestones, owners, dependencies, and success criteria.
• Track project plans to ensure deliverables and milestones are delivered to schedule; proactively escalate risks and develop mitigation plans.
• Identify and manage program interdependencies across the AI portfolio that affect content audiences, coordinating with other Adoption & Experience Leads to align sequencing.
• Manage multiple concurrent programs and product launches, maintaining execution quality and timeline discipline across all.
• Design and implement training programs to support adoption of AI-powered content tools and processes, tailored specifically to the needs, workflows, and content responsibilities of commercial content colleagues.
• Own the end-to-end development of training content for each AI product relevant to content audiences — including e-learning modules, live facilitated sessions, job aids, quick reference guides, videos, FAQs, and embedded workflow tools.
• Create and maintain user-friendly training materials that support onboarding to new AI content tools and ongoing engagement as products evolve.
• Establish a training content lifecycle process for content materials — including version control, refresh triggers tied to product updates, and retirement of outdated content.
• Coordinate training delivery across content teams and geographies, leveraging virtual and in-person formats to maximize reach and effectiveness.
• Ensure training delivery is sequenced and coordinated with product launches, capability releases, and field activation milestones.
• Manage any external vendors or staff augmentation resources contributing to content training, ensuring quality, consistency, and on-time delivery.
• Define and track adoption and training effectiveness metrics specific to content audiences (e.g., tool activation rates, training completion, proficiency assessments, post-training adoption lift, field feedback scores, content output quality indicators).
• Monitor adoption metrics and training feedback on an ongoing basis, using insights to refine content, adjust deployment approaches, and improve the user experience.
• Translate data into actionable recommendations that continuously improve activation quality and demonstrate measurable business impact for content audiences.
• Report adoption progress, risks, and insights to the Change Deployment & Adoption Lead on a regular cadence, contributing to enterprise-level reporting.
• Systematically capture lessons learned from each program and use them to improve the next launch within the content segment.
• Serve as the subject matter expert on content audience dynamics and AI-powered content workflows within the AIA Change & Adoption team.
• Collaborate with peer Adoption & Experience Leads (Field, GAV/Tier 2, Marketing) to share best practices, align on shared tools, and maintain consistency in the stakeholder experience across segments.
• Contribute change signals and adoption insights from content audiences to the enterprise adoption framework, helping each program make the next one smarter.
• Support the Change Deployment & Adoption Lead in enterprise-level stakeholder reporting, strategy planning, and Rhythm of Business activities.

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage
• Relocation assistance may be available based on business needs and/or eligibility
• Eligible for employee referral bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior