Consumer Website Marketing Specialist (Contract)

Sia•New York, NY

9h•Onsite

About The Position

The Consumer Web Marketing Specialist will support the Consumer Website Marketing Lead in executing web marketing initiatives on the MDC platform. This is a support role that will act as an extension of the Web Marketing Lead, helping scale execution capacity by translating broader marketing strategies into high-converting online experiences. This involves managing CMS content operations, supporting web marketing execution, and driving project management rigor across workstreams.

Requirements

5-7+ years in web marketing or digital marketing with a track record of delivering web experiences tied to measurable business outcomes
Demonstrated project management ability — managing multiple concurrent projects with cross-functional dependencies, workback scheduling, and stakeholder coordination
Hands-on CMS experience building, publishing, and optimizing web pages and landing pages
Strong understanding of the marketing funnel and experience developing content that guides users from awareness to conversion
Proven cross-functional collaboration skills across Marketing, Creative, Engineering, and Analytics teams
Data-informed approach — experience using analytics and A/B testing to optimize conversion and report on performance

Nice To Haves

Familiarity with SEO basics and how they integrate into web content workflows
Consumer hardware, e-commerce, or devices web marketing background
Experience with project management tools
Content strategy experience (educational guides, product exploration, editorial calendars)
Agency coordination experience

Responsibilities

Actively support the planning and execution phases of major product launches, seasonal campaigns, and always-on marketing initiatives to ensure the web experience aligns seamlessly with campaign objectives and key messaging.
Apply a deep understanding of the marketing funnel to support the development of web content, ensuring that user journeys are logical, engaging, and effectively guide visitors from initial awareness through consideration to conversion.
Serve as a key liaison between the Web Marketing Lead and cross-functional partners to ensure alignment on execution details and that the final web experience meets quality standards.
Take ownership of content uploads, updates, and publishing within the self-service CMS, building out new web pages, landing pages, and promotional modules according to design specifications.
Conduct rigorous QA checks prior to publishing to ensure all content is accurate, functional across devices, and strictly adheres to brand guidelines regarding tone, voice, and visual identity.
Effectively manage digital assets (images, videos, copy) within the CMS environment, ensuring they are properly tagged, optimized for web performance, and easily accessible for future use.
Manage the publishing calendar to ensure all web pages, landing pages, and content assets are launched precisely on schedule, coordinating closely with campaign timelines and product release dates.
Drive operational rigor across multiple concurrent projects by developing and maintaining comprehensive workback schedules, managing timelines, and proactively identifying and mitigating potential risks or delays.
Run regular standups, status meetings, and cross-functional check-ins, while maintaining up-to-date project trackers and providing clear, concise status updates to stakeholders and leadership.
Actively identify bottlenecks or inefficiencies in existing workflows and contribute to the development and refinement of process documentation, including intake templates, QA protocols, execution checklists, and standard operating procedures.