Consumer Marketing Intern
About The Position
As a Consumer Marketing Intern on the CarGurus Marketing team, you will join an 11-week Summer Internship Program designed to give you hands-on experience, expand your professional network, and build core industry skills. This full-time opportunity (40 hours per week) runs from June through August 2027. CarGurus operates on a hybrid working model, and candidates should expect to work out of our Boston, MA office 60% of the time (approximately three days per week). Within the Consumer Marketing team, this internship will support initiatives aimed at strengthening our position as a top online car shopping website. This role is centered on our efforts and campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads. We’re looking for a curious, analytical, and detail-oriented individual to join our team. This is an ideal role for someone looking to launch a career in digital marketing or applied analytics. A successful candidate will show strong problem solving, quantitative interest, excellent communications and collaboration, and appetite to learn and have fun! No automotive experience necessary.
Requirements
- Currently pursuing a Bachelor’s degree in an analytical or social science field (e.g., math, statistics, economics, marketing) or a related field, with eligibility to complete a full-time internship.
- Familiarity with—or eagerness to learn—ad technology platforms (Google Ads, CM360, DV360, Meta); proficiency in spreadsheets and slides, with exposure to AI tools; SQL or BI tools (Looker, Tableau) a plus.
- Data-oriented thinker with strong problem-solving skills and the ability to convert analysis and research into clear recommendations and action plans.
- Exceptionally detail-oriented, self-motivated, collaborative, and equipped with strong written and verbal communication skills.
Nice To Haves
- Previous internship or projects in digital marketing, analytics, finance, or consulting a plus.
Responsibilities
- Conduct performance analysis of consumer marketing campaigns across markets on channels including Google (Search, YouTube), Meta, Email and Push, and others.
- Support campaign and initiative execution, including digital campaign creation and optimizations, audience definition, messaging and creative assessment.
- Synthesize learnings from analysis in research into recommendations for leadership to inform optimizations and new initiatives.
Benefits
- equity for all employees
- career development programs
- corporate giving programs
- employee resource groups (ERGs) and communities
- robust time off policies
- daily free lunch
- new car discount
- meditation and fitness apps
- commuting cost coverage
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What This Job Offers
Job Type
Full-time
Career Level
Intern
