Consumer Insurance Sales Enablement & Marketing Program Manager

Huntington National Bank•Columbus, OH

2h•$70,000 - $140,000•Hybrid

About The Position

The colleague in this role has responsibility for the development and execution of marketing and sales enablement strategies for HII. Leads cross data analytic driven and sales support cross sell initiatives for insurance. Works with Insurance leadership to develop the strategy and execution of initiatives working with teams across insurance and our corporate partners (marketing, communications, segment partners, etc.). Leads development of content and pitchbooks to enable more robust and successful advice and guidance conversations.

Requirements

Bachelor’s Degree
7+ years’ experience in marketing, enablement, and project management.
Excellent written and oral communication skills
Results-focused, highly motivated and self-starter
Strong organizational skills to manage multiple projects and priorities simultaneously
Attention to detail and ability to creatively find opportunities for improvement
Proven ability to effectively interact with program partners and executive leaders
Ability to think critically under pressure and apply strong problem-solving skills
Ability to influence team members (in a non-direct report environment)
Experience training and presenting in a professional setting
Critical-thinker able to quickly identify themes and patterns and connect the dots for solutions or efficiencies
Excellent analytical and mathematical skills
Ability to identify continuous improvement opportunities and solutions

Responsibilities

Owns the corporate marketing relationship for HII.
Leads the development and execution of marketing strategy including acting as liaison for marketing to oversee execution of initiatives such as business case initiatives, branding (HII), .com redesign, direct mail, life insurance campaigns, sales sheets, brochures, branch take-ones, and social media/campaign/pilots.
Leads implementation of new segment-wide sales support initiatives and strategies to drive improved results
Plans, develops, and delivers sales tools and content as needed to support execution
Coordinates and oversees educational events and seminars for HII customers and prospects
Supports Insurance with development and maintenance of RFP templates and enrollment guides
Conducts feedback forums or focus groups and takes action as needed from what is discovered.
Measures and reports program effectiveness and colleague experience through surveys and other tools.
Performs other duties as assigned.