Consumer Insights Analytics Manager

Michelin•Montreal, QC

2d•Hybrid

About The Position

Build a career that matters with one of the world’s most respected employers! Make a difference as a Consumer Insights Analytics Manager. Michelin, a global company recognized for its tire products—within and beyond tires—is looking for people eager to grow with us! Driven by its purpose—We care about giving everyone a better way forward—Michelin offers employees a comprehensive total rewards package that includes competitive benefits in wellness, health care, life insurance, and retirement plans, as well as perks such as: hybrid work – 3 days per week in our brand new, downtown Montreal offices; collaboration with colleagues around the world; support for professional development; a stimulating role within a highly innovative company; employee assistance program; product discounts; and, various activities and opportunities to get involved. Join our dynamic marketing and communication team, where creating exceptional brand experiences for consumers around the world is our daily passion. Based in Canada, and France, our team stands out for its creativity and innovation, and focuses agriculture, construction and material handling. At Michelin, we are committed to strengthening and elevating our brand and invite marketing professionals to leverage their expertise in a collaborative environment. Be part of a talented team that develops high-impact strategies and makes a real difference. Come shape the future of our iconic brand with us.

Requirements

Master’s degree in marketing, economics, engineering, or computer science
At least 7 years of experience in a similar role
Comfort working in a bilingual (French and English) environment, both spoken and written, to collaborate with international colleagues and partners
Strong understanding of customers and their needs to create new differentiation opportunities
Ability to perform a range of quantitative analyses (analytical thinking, data exploration, and data analysis)
Ability to turn data into clear, concise stories and provide guidance on key decisions (data visualization and presentation)
Ability to work in cross-functional teams, understanding your environment and building and maintaining your network
Occasional availability to travel to visit colleagues in Europe and the United States

Responsibilities

Define, design, and deploy market research and/or customer insights studies
Challenge existing research practices, identify opportunities for new research methods, and conduct ad hoc analyses
Gather insights on behaviors, usage patterns, needs, expectations, the customer journey, and how our brands and offerings are perceived relative to competitive alternatives
Help develop and select the most promising customer value propositions
Evaluate relevant digital sources and methods to generate insights on target customers
Collect and structure quantitative and qualitative data, develop tracking dashboards, and identify data-driven growth opportunities

Benefits

competitive benefits in wellness
health care
life insurance
retirement plans
hybrid work – 3 days per week in our brand new, downtown Montreal offices
collaboration with colleagues around the world
support for professional development
a stimulating role within a highly innovative company
employee assistance program
product discounts
various activities and opportunities to get involved
Personalized development plans
mentorship
cross-functional opportunities
Unique career paths and opportunities for advancement
Thrive in a diverse, supportive environment where your competencies, contributions and behaviors are recognized
Option to join one of our Business Resource Groups and Inclusion Councils
Work on projects that matter—from sustainable materials to digital transformation
Be part of a company that does what's right
We use sustainable business practices while balancing the needs of our customers and communities