Consumer Insights Analyst

SharkNinja•Needham, MA

2d•$61,200 - $83,000•Hybrid

About The Position

SharkNinja is seeking a curious and motivated Consumer Insights Analyst to join their fast-paced team. This role will involve bringing the consumer voice into all stages of product development, supporting research design, analyzing consumer data, and collaborating with cross-functional teams to translate insights into action. The analyst will contribute to product innovation and business strategy by uncovering consumer needs, category trends, and whitespace opportunities. They will also help develop and master research tools, manage research partners, and translate complex consumer feedback into clear, compelling insights and recommendations. The role involves identifying emerging consumer behaviors and latent needs, connecting them to broader trends, and acting as a strategic partner to Product Development, Marketing, and Design teams. The analyst will also assist in managing multiple projects simultaneously and encouraging team members to elevate the impact of the insights function.

Requirements

Minimum of a bachelor’s degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
2+ years of consumer research experience in both qualitative and quantitative research (Market Research Position).
Required: training and experience on moderating focus groups and one-on-one.

Nice To Haves

Thrives in a hands-on, dynamic, agile environment.
Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners.
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
Demonstrates empathy and patience to adapt style to his/her audience.
Attention to details and able to grasp the big picture.
Adept at presenting complex findings in an easy to understand and actionable way.
Builds understanding and trust with others by meeting commitments.
Identifies the needs & expectations of others (personal & business) and acts upon them.
Exposure to the CPG industry preferred.

Responsibilities

Assist in leading the development and execution of robust qualitative and quantitative research plans to uncover consumer needs, category trends, and whitespace opportunities that inform product innovation and business strategy.
Help develop and master an understanding of research tools, knowing when each is applicable or new methods are needed—including surveys, discussion guides, and stimuli—while managing both internal and external research partners to ensure high-quality, timely insights.
Translate complex consumer feedback into clear, compelling insights and recommendations that influence product roadmaps, positioning strategies, and experience design.
Identify emerging consumer behaviors and latent needs through primary and secondary research, connecting these to broader cultural and category trends to proactively shape early-stage product concepts.
Act as a strategic partner to Product Development, Marketing, and Design teams—contributing to cross-functional planning, insight activation workshops, and go-to-market development.
Assist in managing multiple projects simultaneously, prioritizing workstreams and encouraging team members to elevate the overall impact of the insights function.