Consumer Health PM
About The Position
At Gaia Family, we're building the patient-facing front-door to fertility care, starting with financial infrastructure to pay monthly with outcomes protection baked in. Most people pursuing IVF or egg freezing in the U.S. are paying out of pocket. The experience is expensive, fragmented, emotionally overwhelming, and operationally messy. We partner with 180+ leading fertility clinics to make treatment more accessible through financing, insurance innovation, and a modern patient experience. We’re an ambitious, fast-moving team backed by top-tier investors (including Peter Thiel’s fund and Atomico), and we’re looking for a product leader to own and scale our consumer growth engine. This is not a feature PM role. You will own Gaia’s consumer funnel end-to-end: from first touch through consult booking, financing, and treatment activation. You’ll be responsible for improving conversion, increasing revenue, and helping thousands of patients navigate one of the biggest healthcare decisions of their lives. You’ll work directly with the Head of Product, alongside engineering, design, marketing, operations, and clinic partners. You’ll have high autonomy, fast shipping velocity, and direct influence on company strategy. If you like operating close to the business, running experiments, obsessing over conversion, and building products that meaningfully impact people’s lives, you’ll thrive here.
Requirements
- 5–8 years of product management experience
- Experience owning growth, conversion, marketplace, or consumer funnels
- Proven track record improving key business metrics through experimentation
- Comfortable owning revenue outcomes, not just shipping features
- Strong product intuition paired with analytical rigor
- Highly autonomous operator who thrives in ambiguity
- Experience in fast-moving startup environments (Series A/B preferred)
- NYC-based and excited to work in person several days per week
Nice To Haves
- Consumer health, fintech, marketplace, or healthcare experience
- Experience with high-consideration or emotionally sensitive purchases
- Women’s health or fertility experience
- Experience building communication-heavy workflows (SMS, lifecycle, scheduling, onboarding)
- Comfort using AI tools in day-to-day product work: research, prototyping, analysis, writing, execution
Responsibilities
- Own the full consumer journey: acquisition → signup → consult → financing → treatment
- Own core growth and conversion metrics tied directly to company revenue
- Own patient-facing experiences across: onboarding, scheduling, intake flows, SMS + email lifecycle journeys, payment and financing UX
- Own experimentation strategy: identifying opportunities, designing tests, analyzing outcomes, deciding what scales
- Own new consumer products and monetization opportunities, including lab testing and adjacent offerings
- Own funnel analytics and reporting: dashboards, conversion tracking, cohort analysis, operational visibility
- Cross-functional execution with engineering, growth, operations, and fertility clinic partners
Benefits
- Competitive base salary + meaningful equity - range for this role is $130-160k
- Hybrid NYC work environment (we’re in our office at 387 Park Ave 3 days a week!)
- Full benefits (very generous for early-stage startups)
- Fertility & egg-freezing benefits
- Meaningful equity upside as the company scales
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
