Consumer Experience- Social Community Engagement Specialist

3M•Maplewood, MN

2d•Onsite

About The Position

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. As a CX - Social Application & Engagement Specialist in Consumer Safety & Wellbeing Division you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Creating and executing original content (images, short form videos) and responses across 3M™ Nexcare™ Brand, Futuro™ Brand and Ace™ Brand owned social media channels to generate awareness and affinity for the brand; Partnering with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets; Gathering, analyzing and communicating social media KPIs to stakeholders using native insights, social management and analytic tools, and adjusting plans and content to further drive audience growth and engagement; Contributing through leadership for social media and cultural trends that are relevant for the brand; present/socialize trends with division management, marketing teams and R&D; Monitoring, listening, interacting and responding to consumers, influencers, and other stakeholders posting comments or questions about 3M consumer health brands, consumer first aid, skincare, or muscle joint and wellness products, ensuring brand voice and quality standards are met during these interactions; and Share approved content and calendars on a consistent basis with the cross-functional teams for possible global replication or retailer partner usage Assisting with the brand’s paid social media strategy.

Requirements

Bachelor's degree in marketing, communications, public relations or journalism (completed and verified prior to start)
Three (3) years of experience posting and managing social media accounts including Facebook, Instagram, TikTok, and Pinterest or others in a private, public, government or military environment
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice To Haves

Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, TikTok, Facebook, and Pinterest
Knowledge of social media best practices and trends
Strong content creation experience, including ability to create and edit new social and video content
Ability to work in a fast-paced environment
Previous experience partnering with a consumer brand to create social media content
Strong communication skills (both written and oral)
Knowledge and experience in the consumer-packaged goods industry
Knowledge and experience in mass retail, online, and other consumer channels
Experience with marketing technology/tools
Ability to use analytics to take projects effectively from analysis to insight and implementation
Demonstrated ability to translate technical, product, or science-based information into clear, compelling social content that builds brand awareness, consumer trust, and engagement
Proficiency with social media management, listening, and analytics tools, with a track record of using performance insights to optimize content, inform strategy, and drive measurable business results
Experience collaborating effectively with cross-functional teams and external partners, including marketing, R&D, creative agencies, and influencers, to develop on-brand content and execute integrated campaigns
Bachelor’s degree or higher in a science or engineering discipline from an accredited institution

Responsibilities

Creating and executing original content (images, short form videos) and responses across 3M™ Nexcare™ Brand, Futuro™ Brand and Ace™ Brand owned social media channels to generate awareness and affinity for the brand
Partnering with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets
Gathering, analyzing and communicating social media KPIs to stakeholders using native insights, social management and analytic tools, and adjusting plans and content to further drive audience growth and engagement
Contributing through leadership for social media and cultural trends that are relevant for the brand; present/socialize trends with division management, marketing teams and R&D
Monitoring, listening, interacting and responding to consumers, influencers, and other stakeholders posting comments or questions about 3M consumer health brands, consumer first aid, skincare, or muscle joint and wellness products, ensuring brand voice and quality standards are met during these interactions
Share approved content and calendars on a consistent basis with the cross-functional teams for possible global replication or retailer partner usage
Assisting with the brand’s paid social media strategy
Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.