Consumer Credit Cards – Email Marketing

Bank of America•Pennington, AL

4d•$100,000 - $167,000•Onsite

About The Position

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve. Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description: This job is responsible for the delivery of a portion of the overall marketing strategy in the form of a portfolio of small to medium programs, capabilities or processes. Key responsibilities include owning or supporting marketing operations including performance, risks and controls, production audits/exams/maintenance, and content management. Job expectations include owning day to day relationships with key business partners, solving moderate to complex business problems and independently driving strategic marketing improvements and solutions. The Consumer Credit Card Digital Marketing team drives growth through targeted, data driven email marketing. The team owns channel strategy and execution for email campaigns that deliver measurable sales results across consumer credit card products. We are seeking an email marketing manager who combines strong execution skills with deep performance ownership—someone who actively monitors results, applies advanced insights, and identifies new opportunities to improve sales and customer response. Role Overview: This role has direct accountability for achieving unit sales goals for the email channel and owns end to end campaign performance. The email marketing manager works in close partnership with product, analytics, technology, creative, legal, brand, and channel teams to translate business priorities and customer insights into high performing email campaigns. Success in this role requires strong use of advanced insights and campaign performance metrics to inform creative direction, testing decisions, and new ideas that drive incremental sales and long-term improvement.

Requirements

2–5 years of experience managing and executing email marketing campaigns with accountability for performance outcomes.
Strong ability to analyze campaign performance and apply insights to creative, targeting, and strategic decisions.
Understanding of rules and regulations governing email marketing.
Experience working with creative agencies and external partners.
Ability to manage multiple priorities in a fast paced, matrix environment with a proactive, results focused mindset.
Strong written and verbal communication skills, including presenting performance results and recommendations to stakeholders at all levels.

Nice To Haves

Financial services or credit card marketing experience.
Experience with targeted, multi-channel marketing campaigns, including segmentation, execution, and performance tracking.
Comfort proposing new ideas and innovations based on data, insights, and customer behavior.
Experience presenting performance results, insights, and growth opportunities to senior leaders.

Responsibilities

Own delivery of email channel unit goals, with direct accountability for sales results and performance outcomes.
Develop and launch business as usual and triggered email campaigns that drive consideration, applications, and sales among existing Bank of America clients.
Apply advanced insights, performance trends, and test results to inform creative development, messaging strategy, and campaign design.
Continuously monitor campaign performance, identifying opportunities to improve conversion, revenue, and efficiency, and translating insights into clear actions.
Proactively identify and propose new ideas, innovations, and optimization opportunities that drive incremental sales and improve channel effectiveness while connecting to broader business goals and long-term growth opportunities.
Lead creative development across the full lifecycle, partnering with marketing, agency, legal, brand, product, and channel teams to deliver compliant, high performing campaigns.
Champion data backed recommendations, clearly communicating tradeoffs and prioritization decisions with partners and leaders.
Execute and evolve a disciplined test and learn agenda focused on improving sales performance and customer engagement.
Manage the consumer card email calendar, aligning campaign timing to sales priorities, learning objectives, and business needs.
Partner with line of business and data teams to refine targeting strategies and approve email lists that maximize sales impact.
Break down complex initiatives into clear workstreams, managing timelines and dependencies across a matrixed organization.

Benefits

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.
This role is currently benefits eligible.
We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

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