Consumer Credit Cards Reward and Engagement Partner

Citizens Financial GroupNewark, DE
Hybrid

About The Position

The consumer credit card business is undergoing a significant transformation, making disciplined, profitable growth more important than ever. We are seeking an individual to own and lead all Rewards and Loyalty activities, with a strong focus on usage, engagement, and deepening customer relationships.

Requirements

  • 8–10+ years of experience in a product leadership role and/or top‑tier strategy experience, ideally within financial services.
  • Demonstrated track record of driving business growth and profitability.
  • Experience developing and executing Rewards and/or Loyalty strategies, with a strong focus on usage and engagement.
  • Deep understanding of the credit card rewards landscape.
  • Proven ability to partner effectively with marketing and analytics teams to optimize strategies.
  • Comfort working in an agile environment and making key business prioritization decisions.
  • Ability to manage multiple priorities and self‑prioritize effectively.
  • Strong data‑driven decision‑making skills.
  • Bachelor’s degree required

Responsibilities

  • Own the Rewards and Loyalty strategy, driving customer engagement and loyalty by collaborating with cross‑functional teams to optimize rewards usage and customer communications.
  • Lead competitive intelligence and market research efforts within the rewards and loyalty landscape.
  • Optimize the benefits and rewards structure to enhance customer value while supporting business profitability.
  • Support weekly and monthly performance management routines and partner closely with analytics teams on reporting and insights related to rewards usage.
  • Partner closely with teams across marketing, legal, compliance, and operations to deliver best‑in-class capabilities and performance across the full spectrum of support functions.
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