Consumer Brand Manager

Cynosure, LLC

About The Position

The Consumer Brand Manager is responsible for driving consumer-facing brand strategy and post-sale marketing enablement across the North American energy-based aesthetic device portfolio. This role focuses on empowering provider customers with high-impact patient marketing programs, digital platform content, and brand storytelling that accelerate consumer awareness, patient acquisition, and treatment adoption. Working cross-functionally with Marketing, MarTech, Sales, Clinical, and Creative teams, the Consumer Brand Specialist translates brand strategy into scalable marketing programs that support providers in effectively promoting treatments to patients. This role oversees the development of patient-facing campaigns, marketing platform content, and customer enablement tools that help aesthetic practices successfully activate consumer demand in their local markets. This individual will have responsibilities across Consumer Brand Strategy & Activation, Customer Enablement & Post-Sale marketing Support, Marketing Platforms & Digital Content Management, Patient-Facing Content Development, Demand Generation & Customer Engagement, optimizing and measuring effectiveness of the tools they create and support, Market intelligence & Consumer Insights and will collaborate cross functionally across the organization. The Consumer Brand Manager plays a critical role in bridging the gap between brand strategy and real-world customer activation by ensuring providers have the tools, messaging, and marketing support needed to grow their practices while strengthening brand equity in the marketplace. This position is ideal for a strategic and digitally minded marketer who thrives at the intersection of brand building, customer enablement, and performance-driven consumer marketing.

Requirements

Bachelor’s degree required
4–7 years of experience in consumer marketing, brand management, digital marketing, or patient marketing within healthcare, aesthetics, or medical device industries.
Experience developing consumer-facing campaigns and marketing enablement programs.
Strong understanding of digital marketing platforms, content strategy, and performance marketing.
Proven ability to translate brand strategy into scalable marketing tools and programs.
Strong storytelling, copywriting, and content development skills.
Highly collaborative with the ability to work cross-functionally across commercial, creative, and digital teams.
Strong analytical mindset with experience interpreting campaign performance and consumer insights.

Responsibilities

Execute consumer brand marketing initiatives to drive patient awareness, education, and treatment consideration
Translate brand strategy into scalable, patient-facing marketing programs for provider activation
Develop and manage integrated consumer campaigns aligned with product positioning and commercial priorities
Ensure brand consistency across all patient-facing content and provider marketing materials
Create and deliver turnkey marketing programs, toolkits, and assets to support providers post-sale
Partner with Sales and Customer Success to equip customers with effective patient engagement tools and best practices
Gather and incorporate customer feedback to improve marketing programs and support materials
Oversee development and optimization of consumer-facing content within the AMPS marketing platform
Manage patient marketing assets across digital channels including website, email, social, and landing pages
Ensure content remains current, compliant, and aligned with campaign strategies
Collaborate with Digital and MarTech teams to optimize platform performance and usability
Develop compelling patient education and treatment awareness content across multiple channels
Build messaging frameworks that highlight treatment benefits, outcomes, and differentiation
Optimize content for engagement, conversion, and patient confidence
Support multi-channel demand generation campaigns to drive patient inquiries and treatment adoption
Leverage audience insights and segmentation to improve targeting and campaign effectiveness
Track and analyze performance metrics including engagement, lead generation, and asset utilization
Identify opportunities to optimize content, messaging, and marketing programs based on data and feedback
Monitor industry trends, competitive activity, and consumer behavior in the aesthetics market
Translate insights into actionable improvements across marketing strategy and execution
Collaborate cross-functionally with Marketing, Sales, Clinical, Creative, and MarTech teams
Manage timelines, workflows, and approvals to ensure timely delivery of marketing initiatives