Consumer Advertising Specialist
About The Position
Ingram Content Group (ICG) is seeking a Consumer Advertising Specialist to join our team. This individual identifies and leads projects, from conception through execution, for select marketing programs that generate consumer demand and increase book sales from Ingram’s consumer audience. Manages advertising campaigns on behalf of company clients. Coordinates with internal and external customers and editorial/advertising teams to facilitate execution of paid advertising programs. Monitors marketing and sales results and adjusts strategy as needed. Develops and presents reporting on campaign and program results to publishers, internal clients and company leadership. Supports the development of new revenue generation programs for marketing books to Ingram’s consumer audience. Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries, and educators, Ingram makes these services seamless and accessible through technology, innovation, and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand, and digital learning.
Requirements
- Bachelor’s degree or year for year directly related experience
- Minimum of 3 years related experience in marketing
Nice To Haves
- Business-minded, analytical, and results-driven approach.
- Strong communication, collaboration, and problem-solving skills.
- Comfort with marketing, advertising, and analytics tools including search, social, and retail ad platforms, and Excel (or demonstrated ability to learn similar tools quickly).
- Multi-media marketing skills
- Project-management skills
Responsibilities
- Develops and executes marketing campaigns that support company and customer growth strategies.
- Executes and manages advertising campaigns in Ingram iD, Walmart, Meta, Google and other advertising channels.
- Analyzes advertising and sales performance to achieve ROI goals and inform strategy.
- Makes recommendations on adjustments to improve marketing and sales results.
- Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions.
- Supports the project management of marketing services execution, coordinating with key stakeholders and executing in relevant technologies.
- Works in various marketing systems to execute marketing initiatives, monitor campaigns, identify business opportunities, provide reporting, and evaluate relevant data.
- Manages and tracks advertising and other marketing inventory.
Benefits
- Medical/Prescription Drug plans
- HSA
- Vision
- Dental
- Health Care FSA
- 15 vacation days
- 12 sick days accrued annually
- 3 personal days
- 401K match
- Life and AD&D
- Employee Assistant programs
- Group Legal
- Wellness program with access to onsite gym and basketball court
- Tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Company match program for United Way donations
- Volunteer opportunities and in-kind drives for non-profits throughout the year
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
