Consultant, Quality Assurance - Braze & MarTech (18 month contract)

CIBC•Toronto, ON

4d•CA$75,870 - CA$104,320•Hybrid

About The Position

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. You will be joining the CIBC Wealth Management marketing team as Marketing Platforms Quality Assurance (QA) Lead. As a QA professional you show experience testing Braze CRM implementations and marketing technology platforms. This role ensures the accuracy, reliability, and performance of multi-channel campaigns and integrations that drive customer engagement across email, push, in-app messaging, and SMS. You’ll work closely with developers, campaign managers, and data engineers to validate both the technical execution and customer experience of our marketing automations. At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

Requirements

5–8 years of Quality Assurance (QA) experience, ideally in MarTech, CRM, or SaaS environments.
Working knowledge of Braze platform (Canvas, Currents, SDKs, APIs).
Experience with email deliverability validation and QA tools.
Strong understanding of email, push, in-app, and SMS messaging workflows.
Familiarity with HTML, CSS, and JavaScript for email and message validation.
Experience in testing responsive email design and cross-client rendering.
Proficiency in API testing tools (Postman or similar) and log debugging.
Experience validating data events, user attributes, and segment definitions.
Basic understanding of Liquid scripting and personalization variables.
Excellent analytical, documentation, and troubleshooting skills.
Strong communication and teamwork abilities with technical and non-technical partners.
Bring your real self to work and live our values - trust, teamwork, and accountability.

Nice To Haves

Preferred experience in testing other MarTech platforms and familiarity with automation testing frameworks.
Preferred knowledge of data pipelines and ETL validation.
Preferred understanding of privacy and compliance frameworks, and accessibility screen readers.
Exposure to mobile app testing tools (Xcode Simulator, Android Studio Emulator).

Responsibilities

Test Braze CRM integrations, including SDKs, APIs, data flows, and event triggers.
Validate email, push, in-app, and SMS campaigns across devices, platforms, and user segments.
Perform end-to-end QA of campaigns and Canvases in Braze, ensuring correct personalization, targeting, and message delivery.
Verify data accuracy across systems (Braze, CDP, data warehouse, internal APIs).
Test and debug Liquid personalization logic, custom attributes, and content card configurations.
Validate email rendering and responsive behavior using simulators and clients (Gmail, Outlook, iOS, Android).
Create and maintain detailed test plans, cases, and QA documentation.
Conduct functional, regression, and user acceptance testing for new Braze and MarTech implementations.
Ensure accessibility compliance and mobile-first rendering for all communications.
Use tools like Postman or similar tools to inspect API calls and event payloads.
Collaborate with cross-functional teams using JIRA, or similar project tracking tools.
Work with developers to reproduce, diagnose, and document issues across environments.