Consultant, Employer Branding

Travelers • Hartford, CT

1d • $63,800 - $105,400

About The Position

The Consultant, Employer Branding is responsible for planning, crafting, and delivering employment brand marketing materials across multiple platforms. Employees in this role will help support all employment brand initiatives to ensure consistent messaging and alignment, as well as drive brand awareness to increase attraction across all talent profiles.

Requirements

• 2 years of related marketing and/or communications experience, including digital and social, recruitment marketing, or employment brand experience.
• Excellent written and oral communication skills.
• Strong attention to detail, with the ability to multitask and manage competing priorities.
• Demonstrated track record of identifying and implementing creative approaches to marketing communications.
• Proficient in the use of Adobe Express, InDesign, and Photoshop.
• Bachelor's degree.
• 1 year of related marketing or communications experience (includes internships and full-time work experience).

Responsibilities

• Participate in the development and implementation of creative sourcing plans for high volume and specialized positions, including the use of social media and email marketing tools.
• Generate messaging and creative content that resonates across multiple audiences and communication vehicles, including current and future employees, social media, job boards, and diverse channels.
• Support the development of recruitment specific copywriting (i.e., careers blog, email marketing, web, and social media copy).
• Contribute to the organization and creation of platform content, optimization, reporting/analytics, content development, and updates to assigned social media channels.
• Stay informed about emerging trends in recruitment marketing, sourcing technologies, and social media to support strategy development.
• Perform other duties as assigned.

Benefits

• Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level