Consultant, Customer Information Management Activation and Enablement

Nationwide•Columbus, OH

2d•$108,000 - $162,000•Remote

About The Position

This is a business lead role on the Customer Activation and Enablement team within the exciting Customer Strategy & Innovation Office. You will be responsible for the delivery of data to enable personal and reassuring customer communications. You will drive work forward from requirements to delivery and ensure our data outputs are delivered with the customer in mind. You can blend technical and interpersonal skills to ensure seamless utilization of customer data. Lead a portfolio of work aligned to key business units, prioritizing initiatives that strengthen the customer experience through data-driven communications. Partner with stakeholders to understand business objectives and translate them into clear, actionable audience and data requirements, while helping them navigate related impacts and considerations. Design and deliver the data solutions that power personalized customer communications across channels, including email, paid media, and direct mail. Champion a customer-centric approach, ensuring audience data solutions are built with the customer experience at the forefront. Drive continuous improvement by identifying and implementing enhancements to data, tools, processes, and governance. We are a versatile group of individuals, working together to meet the needs of our partners and customers. If you have the drive and desire to be part of a customer centric and data enabled culture, we want to hear from you. Responsible for the development and support of Customer Information capabilities for production or internal business partners. This can include leading a project through the delivery cycle from initiate, solution scoping, design and development, through implementation. Establishes business rules, requirements, information requirements, and implementation strategy for changes and enhancements to customer information both in an analytical and operational environment. Capabilities supported include customer matching, preferences, profile, interactions, contact points, householding, marketing campaigns, enterprise metrics, customer data governance, and adoption of new solutions.

Requirements

Communicate clearly and build strong relationships with internal partners
Highly collaborative and consultative, comfortable working across partners to turn ideas into action
Initiate and lead process and quality improvement efforts
Manage portfolios and project efficiently
Ability to adapt quickly
Understand data architecture and apply data models as needed
Embraces change and brings a thoughtful, strategic perspective to evolving business needs
Typically 5 or more years experience in data warehousing, statistical analysis and marketing/customer data models and queries.
Detailed experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.
Expert knowledge in the theory and application of computer based analytical tools.
Advanced knowledge of PC based spreadsheet, business intelligence and database warehousing applications.
Capacity for the development, evaluation and utilization of state-of-the art techniques and methodologies on new application challenges.
Excellent problem solving, analytical, research and quantitative analysis skills.
Verbal and written communication skills for interaction with client, work teams, vendors and associates.
Proficiency in developing ad hoc queries using SQL.

Nice To Haves

Brings knowledge of customer data, which is a plus
Post graduate studies preferred.

Responsibilities

Responsible for management of projects to deliver analytic and operational capabilities and solutions.
Leads the development of business processes and system functional, non-functional and information requirements
Responsible for all business decisions for the project.
Coordinates the efforts of the Business Subject Matter Experts (SMEs), conducts the Business Alignment and Scoping sessions.
Ensures the strategic intent and stakeholder needs are documented and gains consensus on the business objectives, expectations and assumptions
Conducts business implementation planning sessions
Conducts post implementation checkpoint with business units to ensure best in class solutions are implemented
Ensures appropriate communication/training regarding project status and project documentation is created
Performs other duties as assigned.