Competitive Intelligence Manager, Product Marketing

Aptean • Alpharetta, GA

5h • Onsite

About The Position

We’re seeking a Product Marketing Competitive Intelligence Manager to lead competitive research and insights that shape Aptean’s market position and empower our sales teams to win. You’ll analyze competitors, uncover trends, and deliver actionable intelligence that informs go-to-market strategies and sales enablement across our global portfolio. In this role, you’ll own competitive intelligence for key product lines, driving research, analysis, and content creation that positions Aptean against competitors. You’ll collaborate with Product, Marketing, Sales, and Strategy teams to embed insights into core business functions, craft compelling narratives for competitive scenarios, and deliver enablement tools that improve win rates.

Requirements

• Strategic thinker with strong analytical rigor and a passion for uncovering insights that drive business outcomes.
• Exceptional communicator who can turn complex data into clear, persuasive content for diverse audiences.
• Comfortable working cross-functionally and influencing at all levels, including executive leadership.
• Curious, proactive, and results-oriented with the ability to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, or related field.
• 4–8+ years in competitive intelligence, product marketing, management consulting, or related roles within enterprise software or SaaS.
• Deep understanding of competitive analysis frameworks and GTM strategies.
• Strong writing and presentation skills; adept at creating sales-facing enablement materials.
• Proven ability to synthesize market signals into actionable insights.
• Familiarity with major competitors and industry trends.

Nice To Haves

• Experience in ERP, supply chain, or analytics markets preferred.

Responsibilities

• Develop and execute strategies for gathering and analyzing competitor and market intelligence.
• Monitor analytics and ERP competitors’ business and product strategies; synthesize findings into clear, actionable insights.
• Identify emerging trends, strengths, and weaknesses across competitor offerings and GTM motions.
• Translate complex technical and market signals into concise, sales-ready messaging.
• Create high-impact competitive tools such as battlecards, field guides, FAQs, and executive presentations.
• Embed competitive insights into sales plays and enablement programs to directly support deal closures.
• Craft compelling narratives that help sales teams position Aptean effectively against competitors.
• Partner with Product Management, Marketing, Sales, Strategy, and Customer Success teams to integrate competitive intelligence into business decisions.
• Present findings and recommendations to senior leadership; influence strategic roadmaps and GTM tactics.
• Deliver timely, high-quality CI projects that drive measurable improvements in win rates.
• Maintain accuracy, validity, and reliability of all data sources and outputs.
• Continuously refine processes for monitoring competitive signals and informing sales strategies.

Benefits

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees