Product Marketing Manager, Competitive Intelligence

Zip•San Francisco, CA

1d•$108,000 - $135,000•Hybrid

About The Position

We are looking for a Product Marketing Manager who will be responsible for building out Zip’s competitive strategy and market intelligence program. The ideal candidate for this position is a strategic thinker with a deep passion for market research, strong analytical skills, and the ability to translate competitive insights into actionable strategies. You’re someone who thrives in fast-paced environments, can operate without a set playbook, and excels at distilling complex information into clear, compelling messaging. As a strategic cross-functional partner, you’ll drive competitive enablement across our go-to-market, product, and executive teams. Example initiatives include developing competitive playbooks and battle cards, tracking market trends and competitive moves, delivering training to sales teams, and partnering with product managers to inform roadmap decisions based on competitive dynamics. Please note that we are looking for someone who will be able to come into our downtown San Francisco office on a hybrid basis (3 days / week).

Requirements

3+ years of experience in product marketing, competitive intelligence, market research, or a related field
Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines
Foundational product marketing skills (messaging & positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research, etc.)
Proven track record of building and maintaining strong relationships with sales, product management, and other cross-functional teams
Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
An ability to work both independently and collaboratively
Bachelor's degree or higher in a related field of study

Nice To Haves

Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space
Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
Master’s degree or MBA

Responsibilities

Own Zip’s competitive intelligence strategy and conduct in-depth research on market trends, competitive offerings, and emerging threats to inform Zip’s positioning and GTM approach
Monitor and analyze competitor messaging, pricing, partnerships, and GTM strategies to identify opportunities to sharpen Zip’s positioning and future direction
Develop and maintain competitive analysis materials (e.g., battlecards, competitive briefs, objection-handling guides, etc.) to equip sales and customer-facing teams with the insights they need to win
Deliver ongoing training and enablement sessions for sales, customer success, and other teams to ensure they have a deep understanding of Zip’s competitive advantages
Collaborate with product managers to provide competitive insights that shape roadmap decisions, feature prioritization, and differentiation strategies
Partner within the marketing and analyst relations team to ensure Zip is well-represented in thought leadership content and industry reports
Synthesize complex data into clear, actionable insights that inform GTM strategy, marketing campaigns, and sales plays
Stay ahead of industry trends and procurement technology innovations to ensure Zip remains the clear leader in intake and procurement orchestration