Community Sales Manager

Atria Senior Living•LA-Shreveport, LA

About The Position

The Community Sales Manager is responsible for achieving revenue goals through lead generation and conversion. The role develops and maintains relationships, partners with General Managers/Executive Directors and community teams, and builds knowledge of customers and the local market. The manager oversees lead generation and follow-up, contributes to sales and marketing plans, tracks performance, conducts tours and sales calls, and helps ensure the community is prepared and marketed in accordance with company standards.

Requirements

  • Two years of direct sales experience with a proven record of setting goals and achieving results.
  • Ability to build relationships through telephone, face-to-face communication, networking events, and on-site lead generation events.
  • Exceptional persuasive and problem-solving skills.
  • Ability to work under pressure with a high demand for results.
  • Ability to travel within the local market to attend lead-generation events.
  • Proficiency with CRM tracking systems and Microsoft Office Suite.
  • Valid driver’s license; the position includes driving responsibilities and may involve a company-provided or personal vehicle.

Nice To Haves

  • Bachelor’s degree in a related field or equivalent experience.

Responsibilities

  • Manage lead generation, including cultivating and maintaining relationships with local professional influencers to increase community awareness and generate referrals.
  • Partner with the General Manager/Executive Director and divisional sales team to develop and implement a community sales and marketing plan.
  • Review and analyze community and market sales data and use it to establish goals and action plans.
  • Meet established lead and lease conversion targets.
  • Work with paid referral partners to develop and convert leads into confirmed move-ins.
  • Respond promptly to prospective leads and keep the CRM system up to date.
  • Respond to telephone inquiries remotely and in real time where possible, and conduct walk-in and scheduled tours.
  • Work with the General Manager/Executive Director to train and coach community staff who may handle inquiry calls or tours.
  • Make outbound sales calls to schedule community visits and advance the sales process.
  • Promote and facilitate on- and off-site events that generate leads and community tours.
  • Manage the community marketing budget and maintain inventory of branded promotional materials.
  • Collaborate with the General Manager/Executive Director to develop and maintain an internal resident referral program.
  • Help ensure the community, apartments, model apartments, common areas, and grounds are staged and marketable in accordance with company standards.
  • Maintain detailed lead information in the CRM system.
  • Negotiate rental agreement incentives and terms with prospective residents and/or family members within company standards.
  • Visit competitors regularly and maintain information as directed by the company.
  • Perform other duties as needed or assigned.

Benefits

  • Paid holidays and PTO
  • Annual anniversary rewards may be available to community employees depending on classification and location
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Retirement savings plan with 401(k) employer match
  • Tuition reimbursement for U.S.-based communities
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