Community Response & Engagement Specialist (Remote)

World Education Services•Toronto, ON

1d•CA$68,000 - CA$93,000•Remote

About The Position

The Community Response & Engagement Specialist is responsible for monitoring and addressing high-visibility online community discussions related to World Education Services (WES), including platforms like Reddit, Google, Yelp, and LinkedIn. This role ensures that accurate, current information about WES services, processes, and policies is represented in public forums that significantly influence customer perception, Google search results, and generated answers. The role reports into the Associate Director, Digital and Partner Marketing and operates with a measured, risk-aware approach, emphasizing factual clarification, misinformation mitigation, and redirection to official support channels without creating unmanaged customer service obligations or community moderation responsibilities.

Requirements

Bachelor’s degree in Marketing or a related field or equivalent relevant work experience.
3-5 years professional experience in online community management
Strong written communication and judgment in public facing environments
Deep understanding of customer experience, digital reputation, and online community dynamics
Ability to balance transparency with risk management
Comfort working across product, marketing, customer service, and communications teams
High discretion, credibility, and sensitivity to brand trust
Strong alignment with WES mission and values and demonstrates a growth mindset

Nice To Haves

Experience in the education and/or non-profit space.
French-speaker

Responsibilities

Monitor public social platform discussions where WES services, timelines, evaluations, or policies are referenced.
Identify high visibility legacy threads and emerging discussions that may influence customer perception or search results.
Track recurring questions, pain points, or misunderstandings surfacing in community conversations.
Provide clear, factual, and broad responses to general questions about WES processes and services where appropriate.
Correct misinformation or outdated narratives that could materially mislead prospective users.
Ensure all responses align with current policies, approved messaging, and organizational values.
Assess sensitivity and potential reputational risk before engaging in discussions.
Escalate complex, highly visible or sensitive threads to appropriate internal stakeholders (Business Development, Customer Service, Policy, Legal, Communications, Leadership).
Avoid direct engagement on individual case handling or scenarios requiring personalized support.
Guide users toward official WES documentation, FAQs, and support channels for accurate and specific assistance.
Reinforce the role of official WES channels as the primary source of authoritative information.
Collaborate closely with customer service leadership to ensure alignment during periods of elevated ticket volume.
Share insights regularly with Customer Experience, Marketing, Product, and Communications teams to inform FAQ and documentation improvements, process clarity opportunities, and proactive content or messaging updates.
Maintain a credible, respectful, and professional presence that reflects WES’s mission and values.
Participate selectively and intentionally, without positioning WES as an always-on community moderator.
Follow approved engagement guidelines and escalation protocols at all times.