Community Relations Manager

Aston Carter•Suffolk, VA

4d•$26 - $32•Onsite

About The Position

The Community Relations Manager leads marketing and community engagement efforts for a public library, overseeing social media, digital presence, and outreach initiatives that strengthen the library’s connection with the community. This role manages marketing operations, develops and evaluates campaigns, coordinates special events, and supports staff through training and development programs. The position combines strategic planning, hands-on digital marketing, community outreach, and some front-line library service responsibilities in a collaborative, close-knit team environment.

Requirements

At least 3 years of experience in marketing, digital marketing, or social media management.
At least 3 years of experience in graphic design, marketing, or community relations.
1 to 2 years of administrative or supervisory experience, or an equivalent combination of training and experience that provides the required skills and knowledge.
Demonstrated experience in community outreach and community relations.
Proficiency in digital marketing, including planning, executing, and measuring marketing campaigns.
Hands-on experience with social media management, including content creation, scheduling, and analytics.
Experience with marketing communications, including email marketing and campaign coordination.
Proficiency with Canva and Adobe Creative Cloud (or similar Adobe Cloud tools) for graphic design and content creation.
Strong administrative skills, including report preparation, data analysis, and budget monitoring.
Ability to design and deliver training programs in various formats, including e-learning and instructor-led sessions.
Strong organizational skills with the ability to manage multiple projects, events, and deadlines.
Excellent written and verbal communication skills for interacting with staff, media partners, and community members.
Valid driver’s license.

Nice To Haves

Bachelor’s degree in marketing, communications, or a related field.
Experience coordinating and participating in special events and community initiatives.
Experience preparing statistical and financial reports related to marketing and outreach activities.
Familiarity with website management and content updates for organizational sites.
Ability to identify and evaluate local, regional, and national marketing opportunities.
Knowledge of current trends, policies, methods, and technologies in marketing and community relations.
Experience supporting staff development and performance improvement.
Ability to assess the effectiveness of campaigns, tools, and platforms against strategic goals.
Experience in a library, nonprofit, or public-sector environment is beneficial.

Responsibilities

Manage, implement, and supervise the overall operations of marketing and community relations for the library.
Oversee and maintain the library’s social media accounts, including content planning, posting, engagement, and performance tracking.
Lead the development, maintenance, and enhancement of the library’s website to ensure accurate, engaging, and accessible information.
Coordinate with media companies and other external partners to secure cost-effective advertising and promotional opportunities.
Plan, coordinate, and participate in special events and initiatives of varying sizes that promote the library and its services.
Perform administrative duties, including preparing and analyzing statistical reports related to marketing and outreach activities.
Conduct outreach to library staff to share information, gather feedback, and support marketing and community relations initiatives.
Monitor and manage discretionary spending within the assigned budget, ensuring responsible and effective use of resources.
Deliver trainings and classes for staff as needed, focusing on marketing tools, communication practices, and related topics.
Prepare statistical and financial reports for social media platforms, the website, and other marketing tools.
Produce monthly financial and budgetary reports related to marketing and community relations activities.
Design, develop, and deliver employee training and development programs using e-learning, instructor-led classes, and other performance aids.
Coordinate and oversee the design, development, and delivery of training programs provided by other library staff.
Identify marketing needs across the organization, recommend solutions, implement approved strategies, and evaluate their effectiveness.
Research and identify local, regional, and national marketing opportunities and coordinate the library’s participation in these initiatives.
Maintain current knowledge of trends, policies, methods, and technologies in marketing and community relations, and apply this knowledge to library efforts.
Support employees in developing their skills and improving job performance, particularly in areas related to marketing and community engagement.
Research, propose, and implement new marketing strategies to ensure the library’s efforts remain current and forward-looking.
Assess the success of campaigns, initiatives, tools, resources, and platforms to determine their effectiveness in meeting strategic goals.
Perform circulation desk tasks, including checking library materials in and out, preparing books to be shelved, and assisting patrons with library cards.
Register and process library cards and assist with collecting materials for the book depository.
Secure the library at the end of the business day, following established procedures and guidelines.