Community Relations Manager

Touching Hearts•Williamsville, NY

1d•Hybrid

About The Position

The Community Relations Manager plays a vital role in meeting sales targets and achieving organizational growth by cultivating partnerships, generating leads, and enhancing the company’s reputation within the community. Touching Hearts at Home is an award-winning provider of in-home senior care services in Upstate, NY. Since 2007, Touching Hearts NY has been committed to empowering older adults to age in place and avoid hospitalization by providing non-medical companion care services, including dementia care, homemaker services, transportation, meal planning and meal preparation.

Requirements

Bachelor’s degree in Marketing, Communications or related field
2+ years of successful, measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field
Entrepreneurial perspective, energy, and drive; motivated self-starter with strong organizational skills
Team player with engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic networker
Creativity and proficiency in developing collateral and social media content
Proficiency with Word, Excel, Outlook, PowerPoint
Great communication skills – articulate, excellent grammar, persuasive

Responsibilities

Identify, develop and maintain a pipeline of referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
Conduct cold calls, drop-in meetings, presentations, and other sales or community outreach related activities.
Ensure delivery and placement of Touching Hearts literature in places where seniors and their families frequently seek services for seniors; deliver promotional items.
Field incoming client referrals and inquiries
Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.
Coordinate outreach activities with other marketing efforts such as social media and local events; maintaining social media account weekly with content and responses.
Represent Touching Hearts at select community and industry events, act as ambassador of Touching Hearts to the community.
Support the development and execution of effective promotions or marketing ideas, including social media campaigns.
Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.
Maintain business development activity records in WellSky Client Care or Welcome Home CRM system.
Gather and report information about market.
Engage prospective clients to provide information or perform an “intake” to begin services.
Track and report on community outreach activities, referral generation, and sales performance activities and key performance metrics.
Meet or exceed established sales targets and referral goals as defined by organizational objectives.