Community Relations Manager - Ovation Heartwood Preserve / Omaha, NE

Ovation•Omaha, NE

1d•Onsite

About The Position

The Community Relations Manager drives census (occupancy) for a senior living community by leading sales, marketing, and outreach. Serving as a brand ambassador, the manager guides prospective residents and families through the transition into independent living, assisted living, and memory care. The role focuses on generating leads, conducting tours, managing the full sales cycle, and executing marketing strategies while building relationships with families, seniors, and referral partners to support move-ins.

Requirements

1–5+ years of successful sales or marketing experience, preferably in senior housing, assisted living, or memory care.
Strong understanding of the aging process, the care needs of memory care and dementia residents, and assisted living regulations.
Exceptional communication, public speaking, interpersonal, negotiation, and active listening skills, including the ability to handle delicate family conversations compassionately.
Familiarity with state and federal regulations, including ADA and Fair Housing regulations.
Experience with CRM software and the Microsoft Office Suite, including Excel, Word, and PowerPoint.
Proven sales and marketing success in exceeding business financial goals.

Responsibilities

Manage the sales funnel, from responding to inquiries and generating leads through prospect nurturing and closing sales, and record activity in CRM software.
Conduct engaging, empathetic, customized tours for prospective residents and families, highlighting community amenities, care levels, and lifestyle.
Build referral partnerships with local healthcare professionals, discharge planners, physicians, senior centers, and community organizations.
Plan and execute marketing and educational events, such as seminars, open houses, and support groups.
Coordinate with nursing, maintenance, and administrative teams to ensure a smooth move-in process.
Monitor local market conditions, competitor offerings, and industry trends to adapt sales strategies and meet occupancy goals.
Distribute marketing materials and educational resources to referral partners.
Track and increase monthly qualified lead generation.
Track and increase move-in goals for multiple communities.
Track and increase monthly professional outreach touchpoints and new relationships established.
Hire, train, and manage other campus marketing and sales personnel.
Work with leadership to develop quarterly marketing plans.
Visit hospitals, physicians, and senior services to generate leads.
Serve as the community's brand ambassador and public-facing representative.
Perform other duties as assigned.

Benefits

Medical, dental, and vision coverage.
Employee Assistance Program with free, confidential support for mental health, stress, family needs, and work/life balance.
Flexible paid time off combining vacation, sick, and holiday time.
Six paid holidays, with premium pay for eligible hourly employees.
401(k) retirement plan available after 90 days, with discretionary employer match.
Health Savings Account, with employer contributions up to $600 per year for HDHP participants.
Flexible Spending Accounts for medical, limited-purpose, dependent care, and commuter expenses.
Supplemental insurance options, including accident, critical illness, hospital indemnity, life, and disability coverage.
Legal insurance.
Discounted pet insurance.
Employee discounts on travel, entertainment, electronics, fitness, and more.