Community Relations Director

Heritage Senior Living•Kimberly, WI

2d•Onsite

About The Position

Heritage Senior Living is looking for an energetic, relationship-driven Community Relations Director to help grow our community, strengthen our presence in the local market, and connect older adults and their families with the senior living services they need. This is an ideal opportunity for a motivated sales and marketing professional who enjoys building relationships, networking in the community, creating memorable first impressions, and—most importantly—turning opportunities into move-ins. Reporting to the Executive Director and partnering closely with our corporate Business Development, Marketing, and Communications teams, the Community Relations Director plays a key role in driving occupancy and supporting the continued success of the community.

Requirements

Outgoing, organized, persistent, and comfortable asking for the sale.
Knows that successful senior living sales are built on trust, responsiveness, strong relationships, and consistent follow-through.
2–5 years of sales and/or marketing experience.
Senior living, assisted living, memory care, or healthcare experience is strongly preferred.
Strong sales and closing skills with a willingness to ask for the business.
Proven networking and relationship-building abilities.
Excellent customer service and interpersonal skills.
Strong written and verbal communication skills.
Confident presentation and public-speaking abilities.
Ability to organize and manage multiple prospects, priorities, and deadlines.
Comfort working with CRM systems and tracking measurable sales activity and results.
Valid driver’s license and appropriate automobile insurance as required.
Regular and reliable attendance and the ability to travel as required are essential functions of the position.

Nice To Haves

Bachelor’s degree from a four-year college or university.

Responsibilities

Drive community census by developing and executing effective sales and marketing strategies.
Manage leads from initial inquiry through tour, follow-up, deposit, and move-in.
Conduct engaging community tours and confidently ask for the business.
Build and maintain a strong pipeline of prospective residents and referral sources.
Track calls, leads, appointments, tours, deposits, sales, and other activity in our CRM.
Maintain consistent follow-up with prospects and families throughout the decision-making process.
Prepare for and help coordinate successful resident move-ins.
Develop strong relationships with healthcare professionals, referral partners, community organizations, and other local professionals.
Strengthen existing referral relationships while continuously identifying new opportunities.
Educate professionals and community partners about Heritage Senior Living, our services, and what makes our communities special.
Represent Heritage at networking opportunities, professional organizations, community events, and other outreach activities.
Develop creative strategies to increase referrals and generate qualified leads.
Partner with community leadership and corporate teams to implement effective marketing and sales plans.
Plan and coordinate events that increase awareness, generate leads, and strengthen Heritage Senior Living’s reputation in the market.
Ensure marketing materials and community presentations are consistent with Heritage branding.
Help create an exceptional first impression by preparing tour routes, staging model rooms, and ensuring the community is ready to welcome prospective residents and families.
Support outstanding customer service and resident/family satisfaction.
Assist with marketing collateral, customer-focused events, and related budget management.
Establish, manage, and track sales and outreach goals.
Maintain accurate prospect, referral, lead, and sales information in PCC/CRM systems.
Monitor census and sales performance and complete required reports.
Help educate and coach community team members on customer service, marketing, inquiries, and the sales process.
Collaborate with the Executive Director and other leaders to identify opportunities for continued census growth.