Community Relations Director

Senior Lifestyle•Holland, MI

1d•$85,000•Onsite

About The Position

The Community Relations Director is responsible for fulfilling leasing and move-in goals, maintaining a positive image of the community with referral sources, residents, and employees, and leading the sales and marketing department. This role requires a strong understanding of the needs of seniors and the aging process, as well as proficiency in sales and marketing strategies. The ideal candidate will be outgoing, personable, competitive, organized, and self-motivated, with a passion for serving seniors.

Requirements

Senior housing or hospitality sales experience preferred.
Experience with a competitive outside and inside sales environment.
College degree preferred but not required.
Outgoing, personable, competitive, organized, and self-motivated leader.
Must have a valid driver’s license.
English fluency preferred.
Does not take “no” as an answer and is not afraid of rejection.
Professional in speech and dress and has a passion for serving seniors.
Proficient with CRM systems and metrics.

Nice To Haves

Senior housing or hospitality sales experience
College degree
English fluency

Responsibilities

Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.
Respond and follow-up with all walk-ins, phone-ins, and mail-ins timely and appropriately.
Create, plan, and implement events with the Sales and Marketing Team and Program Director to attract prospective residents, current leads, and professionals.
Develop and maintain a good working relationship with residents, families, and professional providers of care.
Maintain a working knowledge of all software programs.
Participate in weekend call coverage in a Manager Rotation unless they have a standing schedule that already encompasses one or more weekend days.
Secure the required number of budgeted move-ins and achieve net gains each month.
Treat each inquiry with value.
Work closely with the Executive Director, Regional Director of Operations, and Divisional Director of Sales and Marketing in the development and implementation of the quarterly marketing plan.
Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
Complete quarterly media planning with the current vendor on a timely basis.
Keep the Executive Director informed of all sales activity daily.
Maintain the Senior Lifestyle Hot Board/Move-in Move-out board.
Communicate any special needs of the incoming resident to the appropriate personnel.
Manage the use of the sales toolbox.
Assure every alternative is considered before closing a lead.
Keep informed of all trends, developments, concepts, and techniques in his/her field that affect the product.
Understand the needs of the senior and the aging process.
Maintain and work an active, meaningful waitlist.
Visit competitors quarterly.
Maintain confidentiality of all pertinent information.
Comply with all Senior Lifestyle Policies, city, state, and federal regulations pertaining to Residents’ accounts as it relates to Medicare, third-party billing, etc.
Interact professionally and effectively with all levels of the organization, residents, family members, etc.
Perform other duties as assigned.