Community Relations Director

Maplewood Senior Living•Weston, MA

8d•$70,000 - $75,000•Onsite

About The Position

Maplewood Senior Living, a leading operator of premier senior living communities across 5 states and Washington, D.C., featuring two distinguished brands: Maplewood and Inspīr. Known nationally for innovation in the senior living space, Maplewood is a growing company dedicated to excellence in care, offering personalized and thoughtful services in independent living, assisted living and memory care. Our success is built on a foundation of personalized, compassionate care and communities designed to enrich the quality of life for our residents. We foster a dynamic and supportive work environment that empowers our teams to excel, inspire, and make a meaningful impact every day. If you are a passionate about driving growth and innovation in senior living, Maplewood offers the opportunity to be part of a forward-thinking organization that values your expertise. Join us and help shape the future of senior living!

Requirements

Excellent customer service, communication, and public relations skills.
Positive, energetic personality with a strong desire to serve seniors.
Minimum of five years of sales and marketing experience with a proven track record.
Strong problem-solving, organizational, and creative thinking skills.
Experience working with seniors preferred.
Proficiency in Microsoft Office and YARDI.
Demonstrated success in developing and maintaining professional referral sources.

Responsibilities

Analyzes community strengths and weaknesses compared to competitors and develops effective sales strategies.
Identifies primary and secondary markets and implements appropriate sales and marketing tactics.
Ensures all lead sources and qualified leads are accurately entered and maintained in YARDI.
Answers inquiries, schedules visit, conducts tours, and closes sales to achieve occupancy goals.
Reviews YARDI reports and sales data to identify opportunities and solutions.
Ensures inquiry forms are available, and sales documentation is completed in a timely manner.
Completes required sales plans and consistently meets established sales standards.
Plans and coordinates lead-generating events and marketing initiatives.
Builds and maintains professional referral relationships and community partnerships.
Conducts competitive market analysis, including rates, services, amenities, and apartment offerings.
Maintains a positive first impression of the community, including model apartments and common areas.
Coordinates resident move-ins, ensuring all paperwork, apartment readiness, and resident requests are completed.
Works collaboratively with the Executive Director and department heads to support sales and occupancy goals.
Meets monthly budget and occupancy targets and participates in Manager on Duty weekend coverage as assigned.