Community Relations Director

Cogir Management, USA•Madera, CA

11d•Onsite

About The Position

Cogir Senior Living, based in Scottsdale, Arizona, oversees a network of senior living communities across 11 states. They are committed to growth, exceptional resident care, and a supportive team environment, guided by values of human focus, creativity, and excellence. This role is crucial for enriching residents' lives and building a fulfilling career. The Community Relations Director (Sales and Marketing Director) is responsible for managing all community outreach to meet and exceed occupancy goals through strategic planning. This involves building relationships with referral sources, generating leads, conducting tours, and driving revenue. The role ensures customer satisfaction by addressing inquiries and conducting tours for prospective residents and their families. Collaboration with the regional sales team is key to implementing marketing strategies and achieving occupancy targets.

Requirements

A High School diploma is required.
At least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings.
A positive team player mentality and passion for serving seniors.
A proven track record in achieving and exceeding sales goals.
Ability to manage time effectively, high initiative, and good judgment.
Ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed.
Professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
Proficient in Microsoft Excel, Word, Outlook, and CRM software.
A valid driver’s license.

Nice To Haves

A bachelor's degree in marketing, business, or a related field is preferred, or an equivalent combination of experience and education.

Responsibilities

Develop and implement all sales and marketing strategies and tactics for the community, consistent with the company's objectives.
Design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage the lead base, responding to telephone inquiries remotely and in real-time.
Maintain and/or improve community occupancy level and revenue production according to business and marketing plans.
Conduct walk-in and scheduled tours with prospective residents or interested parties.
Provide sales activity reports with documented lead status, closing needs, and next steps.
Follow up with all potential residents, referral sources, or interested parties.
Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
Supervise, direct, and motivate all sales team members.
Maintain high resident satisfaction by establishing relationships between residents, department heads, and staff.
Understand the community's care regulations to ensure proper placement and education for prospects.
Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
Monitor and maintain promotional item inventory; assess print advertising needs.
Manage social media accounts.
Carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.