Community Outreach Coordinator

Always Best Care Senior Services - Delaware•Milton, DE

About The Position

The Community Outreach Coordinator is responsible for the implementation of business development opportunities with prospective referral source accounts and outreach efforts within the community at large. This position makes daily decisions that include communication with potential clients, territory management and administration, and handling customer service-related issues. This position reports directly to the Assistant Agency Director.

Requirements

A Bachelor’s degree in Business, Communications, Healthcare Administration, or Social Services is preferred; alternatively, a minimum of 1 to 5 years of experience in a B2B or healthcare environment; or a minimum of 1 to 5 years of healthcare experience in a marketing or outreach role within home health, hospice, or a related industry is acceptable.
The ability to recognize and respond to customer needs effectively.
Skill in meeting the expectations and requirements of customers and/or referral sources in a timely manner.
Capacity to work independently and manage time effectively without close supervision.
Ability to interface effectively and collaborate with individuals at all organizational levels, along with demonstrated oral and written communication skills.
Aptitude for thinking critically and adapting swiftly to respond to inquiries and various situations from key referral sources.
Physical capability to occasionally lift 30-40 pounds, ascend stairs, compile various types of medical information, operate an automobile safely, and travel independently.
Proficiency in using email, internet applications, Microsoft Word, Excel, and PowerPoint.
Strong attention to detail, a commitment to high-quality work, and the ability to leverage personal strengths while compensating for areas of weakness.
A demonstrated ability to meet and exceed departmental goals and objectives, including the capacity to formulate and successfully implement business plans, sales plans, and outreach strategies.
Proficiency in delivering effective and persuasive presentations on complex topics to key audiences (e.g., social workers, discharge planners, and senior living communities).

Nice To Haves

Bilingual capabilities are considered a plus.

Responsibilities

Complete Start of Care (SOC) documentation in clients’ residences.
Coordinate new client intakes in close collaboration with customer service to ensure the timely initiation of care.
Represent ABC Team Greene at monthly and weekly networking meetings, community and marketing events, and in-service training sessions.
Develop and sustain relationships with discharge planners, case managers, social workers, physicians, and other healthcare professionals by conducting regular visits to these referral sources and assisting them in identifying suitable clients for services.
Conduct routine visits to established referral accounts and make cold calls to potential clients (a current referral list will be provided to the selected candidate).
Provide detailed information and education to healthcare professionals, facilities, organizations, and consumers regarding the services offered by the company.
Maintain a comprehensive understanding of the community, healthcare facilities, and relevant referral sources connected to Home Care Services.
Participate in budgetary discussions regarding community outreach and marketing, including expenditures, advertising, and new initiatives.
Engage in various marketing logistics, such as event planning, resource table scheduling, collateral coordination, and communicating any order needs to the executive assistant.
Monitor key performance indicators (projected versus actual) using company metrics and ad hoc reports.
Collaborate with team members and management to formulate effective outreach strategies.
Mentor and train new Community Outreach staff members.
Other duties as assigned