Senior Care Community Outreach & Business Development Manager

Touching Hearts of Buffalo, NY•Town of Amherst, NY

11d•Hybrid

About The Position

At Touching Hearts at Home, we do more than provide care — we help older adults maintain independence, dignity, and quality of life in the comfort of their own homes. Since 2007, our award-winning team has served families across Upstate New York with compassionate in-home senior care services including dementia care, companionship, transportation, homemaker support, meal preparation, and wellness-focused assistance that helps seniors avoid unnecessary hospitalization and safely age in place. We are seeking a driven, relationship-oriented Community Outreach & Business Development Manager to expand our referral network, strengthen community partnerships, and help more families access exceptional senior care services. This is an ideal opportunity for a high-energy healthcare sales or community relations professional who thrives on relationship building, networking, outreach, and creating measurable growth while making a genuine difference in people’s lives.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or related field
2+ years of successful business development, healthcare outreach, or community relations experience
Proven ability to build and maintain professional referral relationships
Excellent communication, presentation, and networking skills
Strong organizational skills and self-motivation
Comfortable working independently in the field and collaboratively with a team
Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint)

Nice To Haves

Senior care, home care, healthcare, hospice, rehabilitation, or human services experience strongly preferred
Experience with CRM systems such as WellSky or Welcome Home
Social media marketing and community engagement experience

Responsibilities

Develop and grow referral relationships with hospitals, rehab facilities, senior living communities, physicians and healthcare providers, senior service organizations, care managers and elder care professionals.
Build and maintain a strong pipeline of referral sources and community contacts.
Conduct outreach through cold calls, in-person visits, presentations, networking, and relationship-building activities.
Serve as a visible ambassador for Touching Hearts at Home throughout the community.
Attend local networking events, healthcare events, senior expos, and community programs.
Distribute marketing materials, brochures, promotional items, and educational resources.
Collaborate on social media and local marketing initiatives.
Create and maintain engaging weekly social media content.
Respond to incoming inquiries and prospective client referrals.
Assist families through the intake process and provide compassionate guidance regarding care services.
Maintain accurate outreach and referral activity in CRM systems.
Monitor key business development metrics and sales goals.
Gather market intelligence and identify new growth opportunities.
Meet or exceed referral and revenue targets.