Community Marketing Representative II

CareSource•Mobile, AL

6d•$54,500 - $87,300•Remote

About The Position

The Community Marketing Representative II is responsible to support the enrollment and retention strategy in collaboration with management to ensure all membership goals are successfully achieved. This role involves utilizing an educational approach to community organizations to promote available lines of business in assigned regions, serving as a subject matter expert on these lines of business, and contributing to the development of educational and enrollment opportunities. The representative will assist in community outreach strategies and programs, collaborate cross-functionally for enhanced engagement, and conduct presentations and marketing activities in accordance with regulations. They will also deliver educational presentations, maintain knowledge of market information and regulations, and provide relationship management with key agencies to grow and retain membership. The role requires managing lead generation and direct marketing outreach during the Annual Enrollment Period (AEP), coordinating community activities, and working within a territory plan to achieve membership and retention goals. Regular travel to community-based organizations is essential for program administration.

Requirements

Associate degree in Marketing, Communications, Business Administration or related field, or equivalent years of relevant work experience is required
Minimum of two (2) years of experience in Sales, Marketing or Account Management or Community Outreach and/or Social Delivery is required
Medicare, Medicaid and/or Commercial Health Insurance experience is required
Proficient in Microsoft Suite, to include Word, PowerPoint, and Excel
Excellent computer skills and ability to effectively use CRM system
Knowledge of managed care principles, marketing guidelines and market dynamics
Maintain marketing regulatory knowledge for compliance to State and Federal regulatory insurance guidelines and requirements
Proven self-starter: able to work independently and within a team environment to achieve sales goals
Strong problem-solving skills with attention to detail & excellent follow-up
Excellent written and verbal communication skills
Strong presentation and negotiation skills
Excellent organizational, time management, and territory management skills
Ability to develop, prioritize and accomplish goals
Strong interpersonal skills and high level of professionalism
Excellent research and analytical skills
Proven experience of selling new products to existing customers
Current, unrestricted State Insurance License in Accident and Health, as required within state(s) of assigned territory is/are required or ability to achieve license(s) within assigned territory regulatory requirements within 30 days of hire.
Applicable Certification as required within state(s) of assigned territory or ability to achieve certification(s) within 30 days of hire and annual recertification each year thereafter is required. For positions in states that operate under the Federally Facilitated Marketplace (FFM) and offer Marketplace plans, candidates must obtain certification from the Health Insurance Marketplace.
Current, unrestricted Driver’s License in good standing is required. Employment in this position is conditional pending successful clearance of a driver’s license record check. If the driver’s license record results are unacceptable, the offer will be withdrawn or, if you have started employment in this position, your employment in this position will be terminated
Influenza vaccination is a requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 – March 31) as a condition of continued employment. Employees hired during Influenza season will have thirty (30) days from their hire date to complete the required vaccination and have record of immunization verified.

Responsibilities

Utilize an educational approach to community organizations to promote any available lines of business in assigned regions
Serve as a subject matter expert on all lines of business available in the assigned territory
Contribute and support the development of educational and enrollment opportunities with community and government agencies, community housing, providers and health systems, community business associations, targeted industries and faith-based organizations
Assist in various types of community outreach strategies and programs with guidance to internal departments and staff while adhering to all applicable state and federal regulatory requirements
Collaborate cross functionally in the development of specific strategies for enhanced engagement including collaboration with other internal teams.
Conduct presentations, marketing activities and other informational events in accordance with current approved marketing guidelines and State/Federal regulations
Deliver educational staff presentations to targeted industries, community organizations and government agencies
Strictly adhere to all State and Federal Marketing regulations
Complete all required training to successfully satisfy all State and Federal requirements
Observe and report current market information on benefits, services, trends, changes, strategies/tactics, new products, etc.
Maintain professional and technical knowledge by attending educational workshops; training, reviewing professional publications; participating in industry Continuing Education Courses
Cross trained in all lines of CareSource products and benefits
Provide proactive, high-level relationship management and support with key agencies in order to grow and retain membership.
Work within guidelines of sponsorship and promotional items budgets.
Keep management informed by documenting detailed sales activity and records of all agency/organization contacts in the Customer Relationship Management tool (“CRM”) and weekly reports
Drive new membership acquisition by managing lead generation and direct marketing outreach during AEP (Annual Enrollment Period)
Effectively coordinate community activities with other internal teams to ensure achievement of desired results
Work within a territory plan to achieve desired membership and retention goals
When necessary, participate in the negotiation, development, and staff coordination of Community/Agency/Provider events
Regular travel to conduct to community-based organizations as needed to ensure effective administration of the program
Perform any other job duties as requested