Community Marketing & Outreach Specialist -Bilingual English/ Spanish

Nirvana Healthcare Management Services • City of Orange, NJ

5d • Remote

About The Position

Nirvana Healthcare is seeking an outgoing, professional, and fully bilingual Spanish/English Community Marketing & Outreach Specialist to expand its presence within New Jersey's Spanish-speaking communities. This role is a full-time/part-time, hands-on position focused on marketing and community relationship building. The specialist will dedicate significant time to community engagement, including meeting people, fostering partnerships, attending events, and creating opportunities to connect residents with healthcare services. This is not a traditional desk-based marketing or flyer-distribution role. The ideal candidate is someone who enjoys building relationships, following up, opening doors, and translating community connections into tangible partnerships and measurable outcomes. The position reports directly to the Chief Marketing Officer and collaborates closely with the internal marketing team.

Requirements

• Fluent in spoken Spanish and English.
• Warm, confident, personable, and professional demeanor.
• Comfortable introducing themselves and starting conversations with new people.
• Strong ability to develop and maintain relationships.
• Organized and reliable with follow-up.
• Able to work independently and manage a field-based schedule.
• Persistent and motivated without being overly aggressive or sales-driven.
• Comfortable speaking with community leaders, business owners, healthcare professionals, social workers, and residents.
• Able to document activity and prepare clear reports.
• Comfortable using email, spreadsheets, mobile applications, and basic digital tracking tools.
• Willing and able to travel throughout the assigned territory.
• Available for occasional evening or weekend community events.
• Reliable transportation is required.

Nice To Haves

• Experience in community outreach.
• Experience in healthcare marketing.
• Experience in community relations.
• Experience in business development.
• Experience in referral development.
• Experience in social services.
• Experience in home health.
• Experience in senior services.
• Experience with nonprofit organizations.
• Experience in residential or apartment community relations.
• Experience in event coordination.
• Previous healthcare experience.
• Knowledge of Spanish-speaking communities in Bloomfield, East Orange, Newark, and surrounding Essex County areas.

Responsibilities

• Represent Nirvana Healthcare in Bloomfield, East Orange, Newark, and surrounding communities.
• Visit and build relationships with apartment buildings, senior communities, churches, pharmacies, local businesses, community organizations, and other trusted community partners.
• Meet with property managers, leasing teams, resident coordinators, community leaders, clergy, business owners, social workers, case managers, and other decision-makers.
• Introduce and explain healthcare services professionally in both Spanish and English.
• Develop ongoing relationships rather than simply dropping off marketing materials.
• Identify opportunities for partnerships, patient referrals, resident communications, presentations, health screenings, and community events.
• Build relationships with home health agencies, visiting nurse organizations, social workers, case managers, senior organizations, and other potential referral partners.
• Help promote primary care, specialty care, preventive services, walk-in availability, and house-call services.
• Coordinate opportunities for complimentary blood pressure and BMI screenings, health education programs, and community presentations.
• Attend selected community events and represent the organization professionally.
• Follow up consistently with every qualified contact and opportunity.
• Track outreach activity, relationships, referrals, inquiries, and results.
• Provide a clear weekly activity and performance report.
• Work with the marketing team to identify which outreach activities are generating actual patient inquiries, appointments, and completed visits.

Benefits

• Opportunity to help build and lead a focused community outreach initiative from the ground up.
• Opportunity to become a key member of the marketing department.
• Opportunity to build meaningful relationships throughout the community.
• Opportunity to help connect people with healthcare services.
• Opportunity to develop a professional network across healthcare and community organizations.
• Opportunity to see and measure the direct results of your work.
• Opportunity to grow with an expanding healthcare organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed