Community Manager (Contract)

Tonal

1d•Remote

About The Position

Tonal is seeking an experienced Community Manager to lead and energize its official member community. This role involves actively shaping the tone, participation, and overall experience to drive deeper engagement and workout consistency. The Community Manager will be responsible for fostering a dynamic, motivating, and member-first environment where members feel supported, connected, and inspired. The role requires close partnership with coaches, content, marketing, and product teams to amplify community voices, support members in their fitness journey, surface insights, promote content, and strengthen the connection between Tonal and its members. This position reports to the Director of Member Engagement.

Requirements

Proven experience building and engaging online communities
Passion for fitness, wellness, and helping others succeed
Strong communication skills with a natural ability to connect with people
Proactive, hands-on, and comfortable being highly present in a community environment
Experience working cross-functionally with marketing, product, or customer support teams
Comfortable using social platforms, analytics tools, and community management systems

Nice To Haves

Familiarity with Tonal is a plus

Responsibilities

Actively participate in the community daily—commenting, encouraging, and answering questions to maintain a high level of responsiveness
Set the tone of the community as supportive, motivating, and inclusive
Ensure high-quality posts and member contributions are acknowledged and amplified internally
Create and guide engaging discussions using content from Tonal channels, coaches, and members
Develop thoughtful prompts and conversation starters to encourage participation (3–5 per week)
Keep community resources, guides, and pinned content organized and up to date
Work with Channel Strategist to execute content and product feature education and promotion
Oversee community moderation, ensuring timely approvals and adherence to community guidelines
Maintain a safe, welcoming, and well-organized environment
Partner with Tonal coaches to drive engagement through comments, posts, and challenges
Identify high-impact moments and coordinate coach participation to deepen member connection
Foster peer-to-peer interaction and a strong sense of community among members
Plan and execute monthly challenges to drive workout consistency and engagement
Support ongoing programming such as milestone recognition, product updates, and content amplification
Continuously iterate on community initiatives based on performance and feedback
Track community trends, conversations, and sentiment
Collect testimonials and highlight member success stories
Share actionable insights with cross-functional teams (marketing, product, support)
Monitor and report on key community metrics including engagement, activity, and participation
Identify what’s working, what’s not, and recommend improvements to increase impact