Community Liaison

Care Indeed•Campbell, CA

13d•$80,000 - $98,000•Onsite

About The Position

Care Indeed helps people live safely and comfortably at home by delivering dependable Private Duty/Home Care and Home Health services with dignity, responsiveness, and heart. We partner closely with hospitals, skilled nursing/rehab facilities, physicians, senior living communities, hospice teams, and community organizations to support families through transitions of care—and beyond. As Care Indeed’s Community Liaison, you’ll be the face of our agency in the community and a trusted resource to referral partners. Your mission is simple: grow and strengthen referral relationships that drive qualified leads and increase admissions across our service lines while ensuring partners and families experience exceptional communication and a smooth start-of-care. This is a relationship-first, results-driven role for someone who thrives in the field, loves connecting with people, and knows how to turn trust into consistent referrals.

Requirements

2+ years of experience in healthcare marketing, referral development, home care/home health sales, senior living outreach, or related field-based relationship role
Bachelor's degree in Healthcare, Business, Marketing, or a related field required
Strong communication and presentation skills (you’re comfortable with in-services and professional conversations)
Organized and consistent with follow-up; comfortable using a CRM
Valid driver’s license, reliable transportation, and ability to travel throughout the territory
As part of our final selection process, candidates are required to provide two professional references and one personal reference. Please note that an offer of employment is contingent upon the successful validation of these references by our hiring team.

Nice To Haves

Experience with home care/private duty, home health, hospice, senior living, or post-acute transitions
Existing relationships with discharge planners, case managers, or senior living communities
Understanding of payer sources and general referral workflows (private pay, LTC insurance, Medicare home health basics)

Responsibilities

Conduct ongoing market analysis, including service area potential, competitive landscape, and organizational strengths and weaknesses, to identify and define key target markets.
Analyze past and current marketing data, service line performance, and patient/partner relationships to inform strategy.
Develop comprehensive sales and marketing objectives, projections, and a strategic marketing plan with clear priorities, timelines, and measurable goals.
Execute the approved marketing plan, ensuring all activities are completed within the established timetable and budget.
Regularly review, evaluate, and report on market analyses, plan implementation, and outcomes to leadership to ensure continuous improvement and alignment with company goals.
Develop and maintain relationships with key referral sources, including: Hospitals, discharge planners, case managers, social workers; SNFs, rehab facilities, and post-acute teams; Assisted Living/Independent Living/Memory Care communities; Physician offices, geriatric and specialty clinics; Hospice and palliative care providers; Community organizations serving seniors and caregivers.
Proactively visit referral sources to present Agency credentials and services, with the objective of generating qualified patient referrals.
Create a weekly territory plan (touchpoints, in-services, events, and follow-ups).
Educate the Community on Care Indeed Services.
Clearly communicate our services and how we help families: Private Duty/Home Care: companionship, personal care (ADLs), dementia support, respite, 24/7 care, post-op support; Home Health (Skilled): skilled nursing and therapy coordination (as applicable), post-acute transition support.
Deliver engaging in-services (lunch & learns, staff huddles, caregiver education sessions).
Generate qualified referrals and collaborate closely with Intake/Admissions to prevent “lead leakage.”
Ensure referrals are supported through the process—from first contact to start-of-care—keeping partners informed appropriately.
Attend and support community events: senior fairs, networking meetings, caregiver support groups, professional associations, and outreach events.
Build our presence and reputation through authentic relationship-building and responsiveness.
Log all touches, meetings, referrals, notes, and outcomes in CRM.
Report referral trends, conversion performance, competitive insights, and growth opportunities to leadership.
Partner with operations to resolve concerns quickly and protect key relationships.
Perform other duties as assigned.