Hospice Community Liaison
Hospice of the North Coast•Carlsbad, CA
•$75,000 - $90,000•Onsite
About The Position
Hospice of the North Coast is seeking a compassionate, driven, and relationship-focused Community Liaison to join our growing Partner Relations team. This role is ideal for a marketing professional who is passionate about hospice care, thrives in community outreach, and excels at building trusted partnerships throughout the healthcare continuum. The Community Liaison serves as a key ambassador for Hospice of the North Coast, promoting our mission and services ethically and professionally within skilled nursing facilities, assisted living communities, physician offices, and the broader community.
Requirements
- Minimum 2 years of healthcare marketing experience in hospice, home health, home care, palliative care, or senior services
- Strong knowledge of hospice philosophy, Medicare guidelines, and referral processes
- Demonstrated success building and maintaining referral relationships
- Excellent communication, presentation, and interpersonal skills
- Highly organized with the ability to manage multiple priorities independently
- Experience using CRM platforms and tracking outreach metrics
- Professional, self-motivated, and goal-oriented with strong follow-through
- Ability to collaborate effectively with interdisciplinary teams
- Valid driver's license, reliable transportation, and auto insurance required
Nice To Haves
- Bachelor's degree preferred
Responsibilities
- Develop and maintain strong referral relationships with physicians, skilled nursing facilities, Assisted livings, community partners and community organizations
- Represent Hospice of the North Coast with professionalism, compassion, integrity, and a strong understanding of hospice philosophy and eligibility criteria
- Execute strategic outreach plans focused on growing referrals and strengthening market presence
- Conduct routine field visits, follow-up calls, in-services, educational presentations, and community events
- Prioritize and manage high-value referral accounts through consistent relationship management and strategic planning
- Utilize CRM systems (HubSpot) to document outreach activity accurately and consistently
- Collaborate closely with admissions, clinical teams, and leadership to ensure smooth referral-to-admission transitions
- Respond promptly and professionally to referral partner and community inquiries
- Identify new business development opportunities while strengthening existing partnerships
- Participate actively in community organizations, networking groups, and professional development opportunities
- Monitor referral trends and maintain visibility within assigned territory
Benefits
- collaborative, mission-centered culture
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
