Community Liaison

Bella Terra Home Health•Palm Springs, CA

5d•$70,000 - $90,000

About The Position

Bella Terra Hospice is committed to providing comfort, compassion, and care to those we serve. Whether at home or in a facility, we hope to enhance the quality of life for your loved one. We are a dedicated team of local professionals focused on delivering personalized home health and hospice care with an emphasis on quality and excellence. Bella Terra Hospice is growing and looking for an experienced, compassionate Community Liaison to join our team! As a Community Liaison with Bella Terra, you will have the opportunity to advance your career while receiving strong compensation and excellent benefits. At Bella Terra Hospice, we foster an environment where clinicians and staff members have an unprecedented level of freedom to create and implement the programs that will best serve their patients and communities. We operate with the Core Values of CAPLICO in mind: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second Ownership We’d love to meet with you if you are passionate about giving exceptional patient care and creating the best Hospice agency in the Inland Empire! Bella Terra Hospice is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field preferred.
3+ Years of experience in hospice marketing operations.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

Develop and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize hospice services.
Schedule and conduct visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.
Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees.
Conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Employ marketing and promotional initiatives to achieve budgetary volume projections.
Establish and maintain positive working relationships with current and potential referral and payer sources.
Build and monitor community, customer, and payer and patient perceptions of the agency as a high-quality provider of services.
Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintain comprehensive working knowledge of the agency markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintain comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintain comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency.
Monitor and report cost effectiveness of marketing efforts.