Community Liaison/ Marketer

Viva Life Services•San Antonio, TX

9d•Hybrid

About The Position

Viva Life Home Health & Home Care is seeking a relationship-driven healthcare marketer to grow its presence throughout San Antonio and surrounding communities. This is a mission-driven organization looking for someone to help build and grow from the ground up. The role may start part-time with a flexible schedule, with the potential to expand as the organization grows. The ideal candidate will have a voice in the company, build meaningful relationships, and grow professionally.

Requirements

Healthcare marketing, business development, community liaison, or referral development experience strongly preferred.
Experience in home health and home care is highly desirable.
Existing San Antonio-area healthcare relationships or an established book of business is a plus.
Strong interpersonal and communication skills.
Comfortable initiating conversations and developing new professional relationships.
Self-motivated, dependable, and able to manage time effectively in the field.
Willingness to learn both the home health and home care sides of the business.
Comfortable using technology and CRM tools to manage relationships and marketing activity.
Reliable transportation and ability to travel throughout San Antonio and surrounding areas.

Nice To Haves

Believes in our mission and can genuinely represent the Viva Life brand in the community.
Understands that successful healthcare marketing is about relationships, trust, consistency, and follow-through.
Is comfortable developing new business and building referral relationships from the ground up.
Is willing to be visible in the community and spend significant time in the field.
Can work independently while remaining connected and accountable to the office and leadership team.
Is organized and willing to consistently document marketing activity, contacts, follow-ups, and referral opportunities in our CRM.
Is flexible and understands the needs of a growing organization.
Wants an opportunity where their role can expand as the organization grows.

Responsibilities

Develop and maintain relationships with hospitals, physicians, case managers, discharge planners, rehabilitation facilities, assisted living communities, senior living communities, hospice providers, and other healthcare and community partners.
Educate referral partners about Viva Life's Medicare-certified home health services and private-pay home care services.
Identify and develop new referral opportunities throughout San Antonio and surrounding areas.
Maintain consistent follow-up with existing and prospective referral partners.
Develop and grow an active book of business.
Represent Viva Life professionally at community events, networking opportunities, in-services, and professional meetings.
Work closely with leadership, intake, and clinical operations to ensure appropriate communication and follow-through on referrals.
Consistently utilize the company's CRM to document contacts, visits, follow-ups, opportunities, and referral activity so the entire team has visibility into relationship development and growth.
Participate in marketing planning and help identify new opportunities for Viva Life within the community.