Community Liaison - Home Health

GrandCare • Pasadena, CA

2d • $80,000 - $95,000 • Onsite

About The Position

The Community Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers. GrandCare Health Services is a leader in post-surgical rehab, delivering expert, compassionate care in the comfort of patients’ homes. We specialize in orthopedic rehabilitation, home health physical therapy, and neuro rehab, proudly serving Southern California with a commitment to dignity, respect, and patient well-being. Join a close-knit team focused on patient outcomes, patient satisfaction, and professional growth. Our clinicians specialize in orthopedics, neurology, and pain management, supported by tools and independence to help you thrive.

Requirements

• At least three years of experience in health care marketing management preferably in home health care operations.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
• COVID-19 Vaccination Required. Company will consider accommodations for disability- and religious-based reasons.

Nice To Haves

• Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.

Responsibilities

• Develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.
• Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
• Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Works with the Director of Operations to establish marketing techniques.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Builds and monitors community, customer, and payer and patient perceptions of home health as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of the home health markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the home health agency.
• Monitors and reports cost effectiveness of marketing efforts.

Benefits

• Our culture is built on CAPLICO values: Celebration Accountability Passion for Learning Love One Another Intelligent Risk Taking Customer Second Ownership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree