Community Events Manager

Alabama Outdoors • Birmingham, AL

15h • Hybrid

About The Position

The Community Events Manager exists to help Alabama Outdoors show up in our communities in meaningful, memorable ways. This role is responsible for planning, leading, and executing community-driven events that reflect the new AO identity—an active lifestyle brand rooted in people, purpose, and connection. From large-scale signature events to campus pop-ups and in-store experiences, the Community Events Manager helps ensure AO events feel intentional, welcoming, and aligned with the AO Way. This role works closely with Store Teams, Marketing, and the Culture & Experience team to bring events to life that drive brand awareness, community engagement, and long-term loyalty.

Requirements

• Someone who thrives in people-focused, high-energy environments
• Highly organized, detail-oriented, and adaptable
• Comfortable leading events and working cross-functionally
• Passionate about community, lifestyle brands, and creating experiences
• Willing to work evenings and weekends as needed for events

Responsibilities

• Plan, organize, and execute AO-led community events across multiple markets
• Help evolve long-standing events (like Party on the Porch) to reflect the new AO brand
• Identify new event opportunities that align with AO’s active lifestyle focus
• Build and maintain a forward-looking event calendar for all locations
• Build strong relationships with local gyms, studios, campuses, nonprofits, and brand partners
• Serve as a key point of contact for community collaborators and event partners
• Ensure partnerships feel authentic, mutually beneficial, and aligned with AO values
• Ensure every event reflects AO’s updated brand identity, hospitality standards, and culture
• Support stores in creating events that feel elevated, organized, and welcoming
• Act as a brand ambassador at events—setting the tone and experience in real time
• Manage event logistics including staffing needs, supplies, set-up, breakdown, and flow
• Work closely with store leadership to prepare teams for successful events
• Partner with Marketing to support promotion, signage, and storytelling
• Be present and hands-on at key events to lead, troubleshoot, and support
• Track event performance and attendance
• Gather feedback from guests, store teams, and partners
• Use insights to refine future events and improve execution
• Coordinate with Store Support for Monthly Lunch & Learns
• Assist Director of Culture & Experience with SSC Staff Parties

Benefits

• Employee Discounts (30% in-store year round, 50% off AO & AOA Brand)
• Fun, positive work enviornment
• Employee discounts
• Flexible schedule

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed