SFGATE Community Engagement Program Manager

HearstSan Francisco, CA
$80,000 - $85,000Hybrid

About The Position

Under the direction of SFGATE's Editor-in-Chief, the Community Engagement Program Manager will own growth, retention and engagement across SFGATE's community and membership programs, with the app and Friends of SFGATE as a central focus. In this dynamic role, the Community Engagement Program Manager will build the daily habits, live experiences and surprise-and-delight moments that turn casual readers into members — and members into superfans. This person will sit at the intersection of editorial, product, membership and events, and will be the newsroom's go-to advocate for how SFGATE builds community wherever it shows up — in the app, at live events, and everywhere in between. SFGATE.com was launched in 1994 and was one of the first large-market media sites in the world. It served as the exclusive digital home of the San Francisco Chronicle for 19 years. In 2019, the Chronicle and SFGATE officially became two separately run entities with their own editorial staffs and independent newsrooms. Today, SFGATE is a digital-only publication that reaches more than 28 million readers every month and tells the stories of the people, places and ideas that make San Francisco, and the Bay Area at large, the weird and wonderful place that it is. We help readers navigate their day, whether it's by keeping them updated on big breaking news, guiding them to interesting local experiences or sharing a part of the Bay Area they haven't seen before. The site is home to nine verticals: Culture, Local, Sports, Tech, Travel, Politics, Food + Drink, Cannabis, and News. Plus, the site has full-time local editors covering both Lake Tahoe and the Central Coast, a SoCal bureau that focuses on Los Angeles food, culture and the outdoors, as well as Disneyland, a National Parks bureau with editors across the West Coast covering national parks in California, the Southwest, Big Sky Country and the Pacific Northwest, as well as a satellite editor covering Hawaii and California's North Coast.

Requirements

  • You've grown something — an audience, a subscriber base, a community, a following — in media, product, membership, events or elsewhere entirely
  • A self-starter who's organized, self-guided and thrives juggling several things at once
  • Exceptionally creative and entrepreneurial: you see opportunities others miss and love building new things from scratch
  • Excellent communication skills and a collaborative, service-minded approach to working with newsrooms
  • You've read SFGATE and follow us on social media to have an understanding of our brand and voice

Responsibilities

  • Drive growth and retention for SFGATE's app and Friends of SFGATE membership, and for community engagement more broadly
  • Plan and produce live events and experiences that build membership and deepen brand affinity
  • Test and launch new engagement tools and exclusive content across platforms
  • Oversee production schedules for app features such as maps and games, and work with outside partners on new offerings
  • Track engagement and growth metrics, translating what you learn into action across teams
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