Community Engagement Manager - poppi

PepsiCo•Chicago, IL

5d•$73,400 - $122,850•Onsite

About The Position

The Community Engagement Manager leads community management for poppi, serving as the primary connection between the brand and its audience across both digital and real world touchpoints. This role owns day to day engagement with our 2M+ social community, leads our 90K+ member TYB ambassador program, and delivers community led activations from real world events to surprise and delight moments that deepen emotional connection and drive positive brand sentiment. You'll act as a key human expression of poppi's brand, building long-term relationships with creators and consumers to foster thoughtful engagement and organic, community-led virality. You'll also develop and manage a direct report, helping scale community operations and impact. This is a high-visibility, relationship-driven role for someone who lives and breathes community, has sharp instincts for tone and timing, and genuinely loves connecting with people both online and IRL.

Requirements

Bachelor's Degree in Marketing, Communications, or related field required
2-4 years of experience in community management, brand engagement, or a related field, including experience managing or growing large ambassador or loyalty communities
Experience in Surprise and Delight, TYB (Try Your Best) Platform, and Sprout Social preferred
People management experience a plus
Strong written communication and tone of voice, with the ability to respond in a brand aligned, authentic, and culturally fluent way
Deep cultural fluency and social listening instincts, with the ability to translate sentiment insights into action
High emotional intelligence and a track record of building trust and relationships with expansive community members
Experience managing or mentoring team members, or strong readiness to take on people management
Comfort with crisis management and real time response on social platforms
Ability to operate in fast moving, ambiguous environments while maintaining consistency, warmth, and brand integrity
Strong project management skills, with the ability to manage multiple community initiatives simultaneously
Champion of poppi's brand values and community, with genuine enthusiasm for connecting with people online and in person

Nice To Haves

Experience in Surprise and Delight, TYB (Try Your Best) Platform, and Sprout Social preferred
People management experience a plus

Responsibilities

Own end to end community management across social platforms, including comments, DMs, fan mail, and hotline voicemails
Monitor and analyze community sentiment and cultural conversations across platforms to inform brand tone, actions, and opportunities
Ensure consistency in community voice, responsiveness, and experience across all touchpoints
Use feedback loops from the community to influence product, content, and marketing decisions
Drive positive brand sentiment and thoughtful, community-led virality through authentic engagement and relationship building
Lead and grow the TYB loyal ambassador community of 90K+ active members, driving participation, advocacy, and ongoing engagement
Develop strategy and communication cadence to keep the ambassador community engaged and activated
Identify opportunities to deepen creator and consumer relationships through proactive outreach and engagement initiatives
Design and deliver community first activations, including surprise and delight moments and IRL experiences
Plan and host quarterly community events across the country, representing the brand in person and strengthening offline relationships
Manage all audience sampling and community requests, including milestone moments (graduations, weddings) and trend led cultural opportunities
Act as a key brand representative and "friend" of the community, embodying poppi's values and tone across all in person and online interactions
Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support
Delegate effectively to scale community operations while maintaining consistency and quality
Build team capability alongside personal output, supporting growth in both
Partner with marketing, social, and brand teams to ensure community insight is embedded into broader campaigns and storytelling
Support crisis management and real time response handling on social platforms as needed
Collaborate with the social media team to align community voice with broader content and brand strategy