Community Engagement and Culture Manager

Tower 28 Beauty•Los Angeles, CA

2d•$90,000 - $110,000

About The Position

Tower 28 is seeking a Community Engagement + Culture Manager who will own Tower 28’s community ecosystem across digital platforms, loyalty programs, and in-person eventing. This role blends community building, fan engagement, creator/athlete relationship management, experiential production, and cross-functional collaboration. You will develop and nurture communities including brand fans, and customers with sensitive skin conditions, while also leading signature Tower 28 initiatives like Clean Beauty Summer School. This role is perfect for someone who is energetic, relationship-driven, deeply organized, and excited to build connections at scale.

Requirements

3–5+ years experience in community event management, experiential marketing, and creator/influencer relations.
Experience hosting or facilitating online and IRL community engagement.
Highly organized, detail-obsessed, and comfortable managing multiple projects.
A strong communicator with copywriting chops (especially for IG Broadcast & community platforms).
Experienced with community platforms (e.g. Discord, TYB, Loyalty platforms).
Comfortable capturing event content on the fly.
Passionate about beauty, wellness, and building meaningful connections with customers.
Hustle: Resourcefulness, can-try-attitude, out of the box thinking.
Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
Cool: Stay calm under pressure, ability to influence, high emotional intelligence
Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

Responsibilities

Own all community-building initiatives across social and offline channels.
Manage creator micro-communities, loyalty cohorts, and fan groups.
Build and oversee the membership program for customers with sensitive skin (eczema, rosacea, psoriasis, etc.).
Develop community journey roadmaps—from onboarding → engagement → loyalty → advocacy.
Create referral and surprise-and-delight programs to deepen loyalty.
Design and execute weekly TYB challenges with rewards.
Host IG/TT Broadcast community conversations; write broadcast copy and publish messages.
Track and analyze community KPIs, engagement metrics, and platform performance.
Bring an editorial, culturally intuitive perspective to experiential discussions, ensuring all concepts feel connected to our core consumer values.
Define creative ideation around activations, bringing fresh cultural references, design inspiration, and experiential insights to concept development.
Lead community eventing execution: manage event logistics, RSVPs, vendor coordination, check-in, guest experience, post-event communication to ensure a tie back to the T28 customer journey.
Plan and execute small-format community events (pop-ups, fitness classes, studio sessions, local gatherings).
Plan and execute larger brand events including NEA Expo activations and webinars with the T28 Derm Board.
Fully own Clean Beauty Summer School program execution from end-to-end.
Schedule and host virtual and IRL CBSS sessions throughout the “school year.”
Maintain calendars, partner/vendor databases, and communication touchpoints.
Lead Superfiliate program growth, onboarding, engagement, and incentive development.
Integrate gamification and loyalty mechanics into affiliate participation.
Support tracking, approvals, communication, and ongoing program health.
Collaborate with PR, Influencer, and Community teams on campaign amplification.
Integrate loyalty, TYB mechanics, and gamified moments into launches and campaigns.
Provide community insights to Marketing, Product, Creative, and Growth teams.
Source and curate UGC, testimonials, and creator content.
Partner with Creative on content for exclusive programs, early drops, and gamified experiences.
Manage junior team members and freelancers as the function scales.
Coordinate community-driven seeding, gifting, and mailer preparation.
Assist with TYB and Superfiliate approvals, tracking, and communication.
Create content for community channels and program updates.
Manage budgets, contracts, invoices, and administrative tasks as needed.