Community Business Development Director

Cogir of Potomac•Potomac, MD

1d•Onsite

About The Position

Cogir Senior Living, based in Scottsdale, Arizona, oversees a network of senior living communities across 11 states. As a leader in senior housing, Cogir is committed to growth, exceptional resident care, and a supportive team environment. Their culture is built on human focus, creativity, and excellence. The Community Business Development Director will cultivate relationships with local professionals, referral sources, and community representatives to generate qualified leads and enhance brand awareness. This role involves creating and executing event calendars, tracking activities in the CRM (Yardi), and collaborating with sales, operations, and marketing teams to drive external business results and meet occupancy and revenue goals.

Requirements

A Bachelor's degree or equivalent combination of experience and education is required.
A positive, curious, and dynamic leader who loves to engage with others daily.
3-5 years of experience in senior living external business development and sales preferred.
Has a proven track record in achieving and exceeding sales goals.
Ability to manage time effectively, high initiative, and good judgment.
Demonstrate professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
Proficient in Microsoft Excel, Word, Outlook, and CRM.

Responsibilities

Develop and implement a robust monthly external development and events plan for the community, consistent with the company's objectives.
Design, implement, and facilitate the yearly strategic business development plan with input and support from the Executive Director, corporate marketing, and operations teams.
Develop and manage referral partnerships and track all activity in the CRM.
Maintain and/or improve community occupancy level and revenue production through the development of more lead volume and the generation of strong, qualified leads.
Conduct scheduled tours with key professionals and industry leaders.
Provide a weekly activity plan and reports that document appointments, outcomes, and next steps.
Have impeccable follow-up and communication skills.
Maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.
Participate in local and regional networking events, representing the community and company.
Understand the community's care offerings and Cogir programs that are differentiators to ensure proper placement and education in the community.
Participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions.
Monitor and maintain promotional item inventory; assess print advertising needs.
Manage social media accounts if applicable.
Adhere to sales and marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs, working with community, regional, and corporate teams.