Communications Specialist - Agency for Human Rights (9772)

City and County of San Francisco•San Francisco, CA

About The Position

Under the general supervision and direction of the department Communications Director, the Communications Specialist develops, implements, and evaluates public education and digital communications strategies that advance the mission of the Agency for Human Rights (AHR). The Agency for Human Rights’ work to enforce civil and human rights protections, relies on ensuring that San Franciscans understand their rights, know how to access available protections and services, and are aware of the resources available to them. As a key member of the Communications Team, the Communications Specialist lead efforts to educate the public about AHR's programs, initiatives, policies, and enforcement activities through innovative, accessible, and community-centered communications. The incumbent serves as the department's lead for digital engagement, including website content, social media strategy, digital storytelling, and online public education campaigns. In addition, the position develops broader public education strategies that utilize multiple communications channels and outreach methods to reach residents where they are, particularly communities that have historically faced barriers to accessing government information and services. Working closely with AHR divisions, community-based organizations, City partners, and other stakeholders, the Communications Specialist identifies effective ways to communicate with diverse audiences, including but not limited to low-income residents, communities of color, immigrants, youth, seniors, LGBTQ+ communities, and other historically marginalized populations. The incumbent develops culturally responsive and accessible educational content that promotes awareness of civil and human rights protections and strengthens public understanding of the department's work and impact. The position also supports the Communications Director in advancing the department's overall communications strategy, public information efforts, media engagement, community outreach initiatives, and special projects.

Requirements

Possession of a baccalaureate degree from an accredited college or university AND two (2) years of administrative/professional experience in community development, housing and/or housing development, workforce development, finance, education, social work, children/youth work, criminal justice or elections related work; OR
Possession of a baccalaureate degree from an accredited college or university with a major in one of the following fields: public or business administration, urban planning, government, social work, education, finance or criminal justice AND one (1) year of administrative/professional experience in community development, housing and/or housing development, workforce development, finance, education, social work, children/youth work, criminal justice or elections related work; OR
Possession of a Master's degree from an accredited college or university in public policy, planning, social work, public administration, finance, education, criminal justice, or business administration; OR
Possession of a Ph.D. or Juris Doctor degree from an accredited college or university.
Verifiable administrative/professional experience involving community development, housing and/or housing development, workforce development, finance, education, social work, children/youth work, criminal justice and/or elections related work may substitute for the educational requirement in Minimum Qualification #1 on a year-for-year basis.

Responsibilities

Leads the development and implementation of department-wide public education campaigns regarding civil and human rights protections, programs, services, and resources.
Identifies and implements innovative strategies to reach underserved and historically marginalized communities through digital, print, in-person, and community-based communications channels.
Develops educational materials, toolkits, presentations, videos, social media content, and other resources that translate complex legal, policy, and programmatic information into accessible and actionable information for the public.
Serves as the department's lead for digital communications, including website management, social media strategy, content development, and audience engagement.
Creates and maintains a forward calendar for all departmental communications, to map out events, initiatives, campaigns, and other departmental business in a clear and coordinated way.
Develop digital marketing and public information programs that support the department’s brand strategy objectives, engage the public, and identify innovative methods to bring targeted messages to all audiences.
Researches and analyzes industry trends and areas for growth and sets departmental goals accordingly; identifies opportunities for improving engagement with and service to the community; serves as in-house authority on best-practice approaches to digital media.
Prepares and delivers to management, reports relating to trends, site and platform usage, needed improvements, and areas of success.
Assists with maintaining department brand, style, and voice across all platforms and through all content.
Supports department communications efforts with drafting of public statements, media releases, talking points for leadership, and event briefing notes, among other materials.
Assists department custodian of records with coordination of requests for public records.
Additional duties assigned by department Communications Director.